“…There is no consensus on a concept that captures the meaning of declining interest within the number of active users. 4 Although many authors define this phenomenon differently, using terms such as "social network fatigue," 10,13,14 "social networking services fatigue," 12,15 "social media burnout," 4,16 and "social media fatigue," 3,5,11,[17][18][19] all of them adhere to the same type of trend related to quitting or abandoning social networking services. Given that social media fatigue (hereinafter: SMF) seems to be the most popular and common term in the scientific publications, we decided to assume this concept in the present research.…”