We need more process thinking in research on strategic organization. Others have said this before in different ways (Meyer et al., 2005;Pettigrew, 1992;Van de Ven, 1992), but when one looks at the majority of empirical work published in the major journals in strategy, it seems that the message bears repeating. Even Strategic Organization, a journal that represents an ideal outlet for this type of research and which, according to the editors, actively welcomes it, has been able to publish only a limited number of empirical articles that embody what I would call process thinking over the first four years of its existence -in my estimate, no more than one or two articles per year. This essay summarizes the case for more process thinking in strategic organization, suggests some ideas for making process thinking more central, and draws attention to some illustrative studies that have shown the way. I begin, however, with a definition.
What do I mean by process thinking?Unfortunately, the word 'process' has come to take on such a variety of meanings that communication can be difficult. I do not want to embark on a taxonomic discussion here, as others have done this before (Chia and Langley, 2004;Van de Ven, 1992;Van de Ven, 2005), but I do need to specify what I mean by process thinking in this essay. For me, process thinking involves considering phenomena dynamically -in terms of movement, activity, events, change and temporal evolution. This corresponds to Van de Ven's (1992) third definition of process (the other two being process as an explanation of a relationship and process as a variable). This is also intended to be inclusive of weaker and stronger views of process as described by Chia and Langley (2004). Thus, process thinking may involve consideration of how and why things -people, organizations, strategies, environments -change, act and evolve over time (perhaps expressed best by Andrew Pettigrew [1992: 11] as catching 'reality in flight') or, adopting a more radical process ontology, how such 'things' come to be constituted, reproduced, adapted and defined through ongoing processes (nicely expressed in Tsoukas and Chia's [2002] reference to 'organizational becoming').