“…BCs may provide internal, business‐to‐business (B2B), and business‐to‐consumer (B2C) efficiencies that save both time and money. BC could benefit a number of agricultural and food applications, including farm data tracking and digital agriculture (Griffin et al, 2021), international trade and policy (Guerra & Boys, 2022; Lakkakula et al, 2021), fresh produce supply chains (Collart & Canales, 2021), and demand for international traceability with country‐of‐origin information (Lin et al, 2022). Additionally, companies may extract price premiums in cases where consumers value product information and certification.…”