Catalysis plays a major role at mitigating the environmental impact of the chemical industry, drastically cutting its energy and material consumption. For this perspective, we have chosen C=O reduction in the context of biomass as a benchmark reaction to introduce and illustrate essential aspects of green catalysis. We first covered the most used C=O hydrogenation substrates made from biomass. Then, we looked at alternative energy sources to convective heating, discussed the use of greener solvents and reductants, and listed a few precious metalfree catalytic systems. Finally we looked at various hydrogen sources, including bio-sourced ones. In particular, we emphasized the use of metrics in order to quantify the actual impact of these innovations.