“…Despite such advantages, operating in an uneven global terrain is not without its pressures and pervasive imbalances of power, which is an endemic feature of the apparel industry at all geographical levels. Many of our Sri Lankan management interviews confirmed the risky, compromised and weakened position that this placed suppliers into-especially in the context of the rise of what has come to be known as 'fast fashion' (Tokatli, 2007a(Tokatli, , 2008Tokatli et al, 2008) with its associated exactingly tight production deadlines and frequent design changes. Indeed, academics have perceived these uncompromising dynamics to have produced a tension-reflected in debate between civil society organizations and retailers-concerning whether fast fashion sourcing strategies of retailers are incompatible with implementation of codes of conduct at sites of production (Hale, 2000;Hughes, 2001;Pearson and Seyfang, 2001;Knutsen, 2004;Pickles et al, 2006;Barrientos and Smith, 2007).…”