In recent years, the rural-urban divide has not only made its way back into political science, but has also been given an entirely new angle by investigating place of living as its own social identity. However, research is still in its early stages and studies so far focus on linear explanations of place-based resentment. This paper studies place in the light of social identity theory and investigates how place of living and place-based identity interact in shaping place-based resentment. Original survey data on around 4000 respondents from Switzerland from 2022 with a novel measure of place-based identity and resentment is used. A distinction is made not only between rural and urban residents, but also between the suburbanites. Results show that rural residents hold the highest levels of identity and resentment, while suburban residents hold higher levels of resentment than urban ones do. Findings show that there is a moderating effect, whereby the rural-urban divide in resentment increases with place-based identity, while the suburban-urban gap diminishes with increasing place-based identity. These differences in place-based identity and resentment could explain the rural-urban divide in political attitudes and behavior.