Some mixed initial-boundary value problems are analytically studied. They correspond to unsteady motions of the incompressible upper-convected Maxwell (IUCM) fluids with linear dependence of viscosity on the pressure between infinite horizontal parallel plates. The fluid motion is generated by the upper plate that applies time-dependent shear stresses to the fluid. Exact solutions are established for the dimensionless velocity and nontrivial shear stress fields using a suitable change of the spatial variable and the Laplace transform technique. They are presented as sum of the steady-state and transient components and are used to determine the required time to reach the permanent state. Comparisons between exact and numerical solutions indicate an excellent agreement. Analytical solutions for the unsteady motion of the same fluids induced by an exponential shear stress on the boundary are obtained as limiting cases of the general solutions. Moreover, the steady-state solutions corresponding to the ordinary IUCM fluids performing the initial motions are provided by means of asymptotic approximations of standard Bessel functions. Finally, spatial variation of starting solutions and the influence of physical parameters on the fluid motion are graphically underlined and discussed.