“…The older population and its different cohorts are not homogeneous but culturally and socially diverse. Alcohol consumption is a complex phenomenon related to cohort life styles, gender, course of life, history of alcohol consumption, social patterns, physiology, cultural heritage, health condition, drinking norms, and moral principles (Klipstein‐Grobusch et al ., 2002; Sieri et al ., 2002; Tigerstedt and Törrönen, 2005; Bjørk et al ., 2008; Haarni and Hautamäki, 2008; Trevisan, 2008; Weyerer et al ., 2009).…”