2020
DOI: 10.1080/17510694.2020.1738692
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At the intersection of interests: evolving creative processes and new agency-media dynamics

Abstract: The development of forms at the blurred boundaries between advertising and editorial content has led to a shift in advertising industry practices. In the process of campaign development, it is not uncommon for media platforms to take on some of creative tasks that were once traditionally delivered by advertising agencies. This study investigates how changes in the media landscape have affected creative processes, and identifies a paradigm shift whereby media platforms have become important (or even key) stakeh… Show more

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Cited by 2 publications
(2 citation statements)
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“…The impact of the internet on artistic expression has led to a paradigm shift in creative processes, with media platforms becoming critical stakeholders in the creative process (Derda, 2020). This shift has given rise to a field that draws on the aesthetic sphere of our existence in organisations (Taylor & Hansen, 2005).…”
Section: Artistic Expressions: Navigating the Depths Of Creativity An...mentioning
confidence: 99%
“…The impact of the internet on artistic expression has led to a paradigm shift in creative processes, with media platforms becoming critical stakeholders in the creative process (Derda, 2020). This shift has given rise to a field that draws on the aesthetic sphere of our existence in organisations (Taylor & Hansen, 2005).…”
Section: Artistic Expressions: Navigating the Depths Of Creativity An...mentioning
confidence: 99%
“…Some of the creative tasks traditionally provided by advertising agencies are now being taken over by media platforms. [16] Creative industry business can be carried out by independent individuals (especially in the field of design and architecture) or companies providing design, architectural, and advertising services. They can provide their production to final consumers but also companies, organizations, or public institutions.…”
Section: Key Areas Of the Creative Industrymentioning
confidence: 99%