Love at first site: The endoplasmic reticulum and Flavivirus replication The endoplasmic reticulum (ER) is a continuous intracellular membrane system that composes the nuclear envelope and radiates out to the peripheries of the cell, transitioning from ribosome-studded, flat cisternal sheets to highly curved reticulated tubules. It has been implicated in a diverse array of cellular functions, including production, trafficking, and degradation of proteins; synthesis and distribution of lipids and steroids; calcium sequestration and release; cell signaling and innate immunity; carbohydrate metabolism; and detoxification of harmful substances [1]. Such a ubiquitous and functionally versatile organelle is parasitized by viruses in order to facilitate their life cycle. Rotavirus, vaccinia virus (VV), hepatitis C virus (HCV), as well as members of the Flavivirus genus-dengue virus (DENV), West Nile virus (WNV), yellow fever virus (YFV), and Zika virus (ZIKV)-are all intimately associated with the ER [2]. The flaviviruses replicate on the ER membranes and form immature viral particles that bud into the ER lumen. These particles are then trafficked through the ER-Golgi network and undergo a maturation process brought about by pH alteration and cleavage by the hostprotease Furin. This viral takeover of the ER requires the co-opting of cellular proteins as well as the active remodeling of the ER membrane to create a cellular environment more conducive to replication [3]. Several ER proteins have been identified as host factors in flavivirus replication [4], but a class of resident proteins that shape and maintain the dynamic ER architecture are of particular interest. These "ER-shaping" proteins could potentially serve as host factors that support viral replication or restriction factors that protect the ER. Interactome and CRISPR screens have produced somewhat discordant results, but the less stringent screens suggest that ER-shaping proteins may be targets of viral proteins [5] [6] [7]. This Pearl review will explore the virus-induced ER-membrane rearrangement and the relationship between ER-shaping proteins and the flavivirus life cycle. Virulent and manipulative passions: Virus-induced manipulation to the ER structure Virus-induced morphological changes to the ER membrane are brought about by active restructuring facilitated by interactions between viral proteins and host factors. The functional benefits of membrane alterations include the spatial compartmentalization of the viral-replication machinery-increasing the accessibility and concentration of necessary host factors-protection from the innate immune response, and the possibility of increased viral spread [3] [8]. The characteristics of the replication-supporting ER-membrane structures differ between viruses. HCV forms a "membranous web" and double-membrane vesicles, and VV