Malaysia is among the countries in Southeast Asia surrounded by sea, apart from Thailand, Singapore, Brunei, Indonesia, Philippines and a few others, with about 515,000 kilometres squared land at sea level skirting Malaysia along 4,809 km of coastlines. Improving the management of coastal areas is important to improve the sustainability of the areas, and one way to achieve this is through collaborative management by integrating land and marine spatial data. This paper highlights the importance of bringing in the concept of collaboration between agencies and addresses issues related to the realization of integration of dataset sharing between land and marine. The concept of collaboration, past studies related to development of collaboration strategies, issues and problems in collaboration, as well as success factors in the collaboration process are discusses in this paper to demonstrate the importance of building a collaborative strategy model to enable the integration of geospatial datasets between land and marine.