Summary: In a recent communication (Macromol. Rapid Commun. 2002, 23, 871), we reported the synthesis of a bipyridine containing amphiphilic polymer and its usage as macroligand in the atom transfer radical polymerization (ATRP) of MMA in aqueous dispersed medium. Investigations on the mechanism and locus of nucleation by transmission electron microscopy (TEM) studies herein of latex particles prepared by direct ATRP using oil‐soluble ethyl 2‐bromoisobutyrate as initiator revealed a broad particle size distribution between 250 nm and 1 μm, suggesting two nucleation sites, micelles and monomer droplets. By using the water‐soluble initiator 2,2′‐azoisobutyramidine‐dihydrochloride (V‐50) reverse ATRP experiments were conducted at 90 °C. Kinetic measurements showed a sigmoidal slope of monomer conversion versus time as a first indication for an emulsion‐like process. Controlled polymerization behavior was achieved at a ratio of radicals versus Cu(II) deactivator of 1:8. TEM measurements of polymer latex particles obtained by reverse ATRP revealed particle sizes between 100 and 400 nm. Residual copper content of eight PMMA samples prepared by direct and reverse ATRP was determined to be 0.01–0.03 wt.‐% (theoretical 0.73 wt.‐%) and indicated that on average 96–99% of all copper used in a polymerization experiment can be removed from the polymer latex particles by a simple precipitation/washing step.Direct and reverse ATRP experiments of MMA in aqueous media in the presence of an amphiphilic, water‐soluble block copolymer with pendent bipyridine units.magnified imageDirect and reverse ATRP experiments of MMA in aqueous media in the presence of an amphiphilic, water‐soluble block copolymer with pendent bipyridine units.