This letter presents for the first time a systematic study of an atomic frequency standard based on сoherent population trapping (CPT) effect in 87 Rb vapour optically pumped with a multifrequency laser radiation formed with sidebands of a single-frequency laser whose injection current is modulated at a subharmonic frequency (1/2-1/6) relative to the frequency of hyperfine ground state splitting. Measured are the CPT resonance parameters and the atomic clock short-term stability at different subharmonic frequencies of microwave modulation. The possibility of CPT resonance light shift suppression is experimentally demonstrated at modulation frequencies between 1/3 and 1/5 of the resonant frequency for continuous wave optical pumping of the 87 Rb vapour D1 line. Analyzed are the capabilities and potential of reduced energy consumption of atomic clocks when CPT resonance in rubidium vapour is excited at subharmonic modulation frequencies.