Attendee-based brand equity

Perceived Attributes of Event Sustainability in the MICE Industry in Thailand: A Viewpoint from Governmental, Academic, Venue and Practitioner

“…Although there is some research available on the evaluation of convention service attributes [41][42][43], there is little research examining the assessment of sustainable event development. This study provides empirical evidence on significant issues for event sustainability by comparing the perceptions of Thai people and foreigners on a certain set of criteria.…”

Attitudes Towards the Use of Social Media as a Tool for Marketing

“…It is important to emphasize that the first publications on this field investigate the determinants of brand satisfaction as a vital context for consumers to develop trust and brand loyalty (Lee & Back, 2008). Figure 2 shows that field research has validated Price's exponential growth law, which states that scientific information grows at exponential rates, where every 10 to 15 years existing information is doubled (Fernández, Torralbo & Vallejo, 2004).…”

Festival Revisiting Intention and Quality: The Case of Taiwan's Lantern Festival

“…Satisfaction refers to a consumer's overall evaluation of his/her consumption experience (Kim et al, [12], Lee and Back, [14] and Mason and Paggiaro, [16]). Within the customer behavior framework, Hunt [11] broadly defines consumer satisfaction as a qualitative appraisal of the product experience against what it was supposed to be.…”

“…Grappi and Montanari, [9], Lee, [13] and Mason and Paggiaro, [16]) on revisiting intention to festival. In addition, it is widely accepted that trust leads to revisiting intention (Lee and Back, [14] and Wang et al, [26]). Therefore, in order to better understand which factors may lead to attendee revisiting intention, the current research proposed a comprehensive model to test the effects of festival quality, satisfaction and revisiting intention to a given festival.…”