Attendees' motivation and emotional satisfaction of cultural festivals: a case study of Ojude Oba Festival, Ijebu-Ode, Nigeria

Adesiji, Oladunni Philip; Olajumoke, Adeogun

doi:10.1504/ijcultm.2022.121017

Cited by 2 publications

(2 citation statements)

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“…The present study explores the push and pull theory to explain tourism motivation; and social exchange and activities theories to explain the activities at the festival venue in form of social interaction, human behaviors and the interaction between humans and space. The push and pull relationships of tourists as explained by the selected motivational theories refers to destination attributes and forces, internal desire of visitors and external forces that repels visitor away (Uysal, Berbekova, & Kim, 2020). The destination attributes help the visitors to make choice of visitation among other alternatives (Bapiri, Esfandiar, & Seyfi, 2021; Borgardt, 2020).…”

Section: Theoretical Underpinning: the Push And Pull And Activities T...mentioning

confidence: 99%

“…The destination attributes help the visitors to make choice of visitation among other alternatives (Bapiri, Esfandiar, & Seyfi, 2021; Borgardt, 2020). Pull and Push Motivation Theory explained the distinction between the internal and external peculiarities inform of attraction components of various choices base on assumption that people travel due to internal desire and external forces that may be tangible or intangible (Uysal et al, 2020). Example of tangible resources are: facilities available, accommodation (shelter), food and activities at the destination, while intangible resources are: traveler’s perceptions of (security and safety, transportation, health care, etc.…”

Section: Theoretical Underpinning: the Push And Pull And Activities T...mentioning

confidence: 99%

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Determinants of tourism participation of Yoruba traditional and festival of class (Eyo and Ojude-Oba) in southwestern Nigeria

Agbabiaka

Omisore

Olugbamila

2023

IJTC

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Purpose Every community with the potential to organize a festival aims to actualize increased participation to transform the community image and socio-cultural cohesion. Hence, this study aims to investigate the motivational factors influencing festival participation of Eyo and Ojude Oba in southwestern Nigeria, using the push and pull and activity theories as theoretical footing. Design/methodology/approach Primary data was collected through questionnaire administration on members of the host communities. Geospatial data was collected on the number of buildings through high-resolution satellite imagery and maps sourced from the Cooperative Information Network (COPINE) of the National Space Research and Development Agency (NASRDA). Systematic sampling procedure was adopted to select 3% of the estimated 5231 and 4,934 buildings within the designated zones in Lagos Island and Ijebu Ode, respectively. In this case, 314 and 148 respondents were sampled in Lagos Island and Ijebu-Ode, respectively. Data collected were analyzed using mean index and factor analysis (principal component analysis). Findings This study revealed that the factors influencing participation of Eyo and Ojude Oba festivals comprise six and three factors, respectively, with varying contributions. Eyo festival explained 75.34% variance with varying factors extracted which are psychosocial (22.9%), proximity/mobility (9.93%), facility (13.41%), environmental/cultural (12.2%), demographic (10.65%) and health/safety factors (6.25%). While factors influencing Ojude-Oba festival comprises of sociocultural/psychological (35.44%), facilities/mobility (28.00%) and demographic factor (8.51%), thereby explaining 71.95% variation of factors influencing its participation. The study therefore, prove policy response in enhancing the destination receptors based on the influencing factors to promote positive words of mouth and encourage visitors’ intention to revisit. Originality/value This study focused on two distinguished festivals with internal homogenous and external heterogeneous features (Eyo and Ojude-Oba festivals). Ojude-Oba is an annual festival of class, whereas Eyo is non-annual traditional festival. Both festivals are mega, with similarities in the activities engaged in by the visitors and members of the communities, inform of colorful display of costumes, dances, chanting of songs and group parades among other activities.

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Section: Theoretical Underpinning: the Push And Pull And Activities T...mentioning

confidence: 99%

Section: Theoretical Underpinning: the Push And Pull And Activities T...mentioning

confidence: 99%

Determinants of tourism participation of Yoruba traditional and festival of class (Eyo and Ojude-Oba) in southwestern Nigeria

Agbabiaka

Omisore

Olugbamila

2023

IJTC

View full text Add to dashboard Cite

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Sustainability in Ojude-Oba dress tradition and tourism

Diyaolu

Akinwumi

Adubi

et al. 2023

Cogent Arts & Humanities

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Attendees' motivation and emotional satisfaction of cultural festivals: a case study of Ojude Oba Festival, Ijebu-Ode, Nigeria

Cited by 2 publications

References 0 publications

Determinants of tourism participation of Yoruba traditional and festival of class (Eyo and Ojude-Oba) in southwestern Nigeria

Determinants of tourism participation of Yoruba traditional and festival of class (Eyo and Ojude-Oba) in southwestern Nigeria

Sustainability in Ojude-Oba dress tradition and tourism

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