Attendees’ needs and service priorities in a large convention center: Application of the importance–performance theory

Breiter, Deborah; Milman, Ady

doi:10.1016/j.tourman.2005.09.008

Cited by 135 publications

(108 citation statements)

References 13 publications

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“…Chen et al, 2015;Jang & Namkung, 2009;Kaltcheva & Weitz, 2006;Koo & Ju, 2010;Ong & Khong, 2011;Tai & Fung, 1997;Yuksel, 2007). Within studies on trade shows, scholars have also confirmed the importance of service staff quality, atmospherics, and information/product quality (Breiter & Milman, 2006;Jung, 2005; M. J. Lee et al, 2010 …”

Section: Mehrabian-russell Model and Previous Studies On Trade Show Vmentioning

confidence: 95%

“…Harrington, Ottenbacher, and Kendall (2011) found that expectations are one of the most important factors that affect customers' behavioral intentions. Expectations have been applied to the study of trade show exhibitors because consumers visit trade show with the expectation of finding products they need and enjoying the atmosphere (Breiter & Milman, 2006;Kozak & Kayar, 2008). Nevertheless, the moderating effect of expectations has received little attention.…”

Section: The Influence Of Visitors' Expectationsmentioning

confidence: 99%

“…Based on studies of retail shops, convention centers, and shopping malls, Breiter and Milman (2006), A. Chen et al (2015), Kaltcheva and Weitz (2006), Koo and Ju (2010), and Ong, Khong, Faziharudean, and Dai (2012) found that atmospherics have a significant impact on customers.…”

Section: H1amentioning

confidence: 99%

“…Managing the trade show environment is an important task for trade show organizers because the trade show environment affects exhibitors' and visitors' motivation to attend and return to trade shows in the future (Breiter & Milman, 2006;Jung, 2005; M. J. Lee, Yeung, & Dewald, 2010;Siu, Wan, & Dong, 2012;Smith, Hama, & Smith, 2003).…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

The Effects of Trade Show Environments on Visitors

Wong¹,

Li²,

Chen³

et al. 2017

Event Management

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Tourism trade shows that are open to the public as well as to buyers and sellers are an emerging channel for the promotion of products to potential tourists. However, few studies have explored the influence of environmental stimuli on nonbusiness visitors' emotions. Moreover, the moderating effect of visitors' expectations remains understudied in the context of trade show management. To address this issue, this study reports on research derived from 611 respondents at a Taiwanese tourism trade show through a modified Mehrabian–Russell model. Structural equation modeling of the data shows that positive emotions positively influence behavioral intentions, but negative emotions do not negatively influence behavioral intentions. Among the three stimuli (i.e., information rate, service staff quality, and atmospherics), only information rate and service staff quality positively affect positive emotions and negatively affect negative emotions. The results show that visitors with high and low trade show visit expectations react differently to environmental stimuli at trade shows.

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Section: Mehrabian-russell Model and Previous Studies On Trade Show Vmentioning

confidence: 95%

Section: The Influence Of Visitors' Expectationsmentioning

confidence: 99%

Section: H1amentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

The Effects of Trade Show Environments on Visitors

Wong¹,

Li²,

Chen³

et al. 2017

Event Management

View full text Add to dashboard Cite

show abstract

“…Martis and Guenther (2003) have identified some of the features of convention centres under four main topics: way finding, acoustic separation, flexibility and support functions. A recent study of Breiter and Milman (2006) has identified some of the features that attendees would prefer in a convention centre.…”

Section: User Groups Of the Convention Centrementioning

confidence: 99%

Post Occupancy Evaluation in the Practice of Architecture: A Case Study of Lütfi Kırdar Convention and Exhibition Centre

Tanyer¹,

Pembegül²

2010

METU JFA

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Attracting Convention and Exhibition Attendance to Complex MICE Venues: Emerging Data from Macao

Whitfield

Dioko

Webber

et al. 2012

Int. J. Tourism Res.

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This study presents an importance-performance analysis of multi-level attributes (event, facility and destination) evaluated by delegates attending an exhibition event in a 'complex meetings, incentive, convention or exhibition (MICE) venue' in greater China (mainland China, Hong Kong, Macao and Taiwan). The study's findings expound the relevance of various attributes in light of the emergence of complex MICE venues and destination resorts and, in particular, emphasizes the relative importance of destination -vis-à-vis facility -and core event-related attributes towards determining exhibition attendance.

show abstract

Attendees’ needs and service priorities in a large convention center: Application of the importance–performance theory

Cited by 135 publications

References 13 publications

The Effects of Trade Show Environments on Visitors

The Effects of Trade Show Environments on Visitors

Post Occupancy Evaluation in the Practice of Architecture: A Case Study of Lütfi Kırdar Convention and Exhibition Centre

Attracting Convention and Exhibition Attendance to Complex MICE Venues: Emerging Data from Macao

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