Attending a tattoo convention: to seek or escape?

Frankel, Sarah; Childs, Michelle; Kim, Youn‐Kyung

doi:10.1080/10548408.2018.1527275

Cited by 10 publications

(5 citation statements)

References 51 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…First, although some researchers (e.g. Frankel et al , 2019) have applied seeking and escaping motivations, the scale has been used relatively little in the festival setting. Therefore, future researchers should develop a valid scale of personal and interpersonal seeking and escaping motivations specifically for festivals employing both qualitative and quantitative methods.…”

Section: Discussionmentioning

confidence: 99%

“…While personal seeking deals with one’s personal desires, interpersonal seeking motivations are those contingent upon others being a part of the experience. For example, interpersonal seeking motivations may inspire one to engage in family togetherness or social interactions by congregating with like-minded people (Frankel et al , 2019). In a study Frankel et al (2019) conducted, individuals attended tattoo conventions for interpersonal seeking motivations, such as bringing friends/family together and meeting people who enjoy the same things they do, as well as personal seeking motivations, such as feeling good about themselves and experiencing new things.…”

Section: Literature Reviewmentioning

confidence: 99%

“…For example, an individual may choose to avoid an environment where others exhibit judgmental behaviors or do not share the same perspectives and, thus, s/he will engage in interpersonal escaping motives. In Frankel et al ’s (2019) study, individuals attended tattoo conventions for personal escaping motivations, such as a change of pace from their daily routine, and overcoming negative feelings attributable to their everyday life, and for interpersonal escaping motivations, such as getting away from people who cause them stress and are judgmental.…”

Section: Literature Reviewmentioning

confidence: 99%

“…In the context of consumer behaviors, researchers have examined various consumer segments and considered the emblematic, emotional and artistic dimensions of the behavior (Getz, 2008; Mannell and Iso-Ahola, 1987). As a caveat, researchers have claimed that event attendees experience enhanced self-esteem, but subconsciously or unintentionally (Chartrand et al , 2008; Frankel et al , 2019).…”

Section: Literature Reviewmentioning

confidence: 99%

See 3 more Smart Citations

Gender differences in motivations to attend festivals in Saudi Arabia

Alshammari

Whaley

Hur

et al. 2019

IHR

Self Cite

View full text Add to dashboard Cite

Purpose -The purpose of this paper is to conduct a within-gender analysis and between-gender differences in seeking (personal and interpersonal) and escaping (personal and interpersonal) motivations to attend a non-traditional festival in Saudi Arabia. Specific objectives were: to conduct a within-gender analysis in motivations to attend a non-traditional festival in Saudi Arabia; and to examine between-gender differences in motivations to attend a non-traditional festival in Saudi Arabia. Design/methodology/approach -Based on the data collected from 458 attendees at a non-traditional festival in Saudi Arabia, the authors employed network analysis for within-gender analysis and MANOVA and ANOVA for between-gender comparison. The network analysis served two purposes, in that it examined each item's predictability for each gender, and analyzed the correlations among motivation items within each gender. In addition, the General Linear Model served to compare the male and female groups' motivations to attend the non-traditional festival. The authors first performed MANOVA for each dimension and then ANOVA for each dimension's individual items. Findings -Within-gender analysis reveals that several sets of motivations were associated strongly for both genders. This suggests that Saudi Arabians seem to enjoy entertainment because it projects the festival mood; they want to escape both from home and work and attend the festival to relieve stress by changing their routine pace. However, gender differences were apparent in several other items, especially for the group of women. Between-group comparison analysis shows significant gender differences in several elements of motivation. Overall, personal seeking and escaping were greater for males than females. In contrast, interpersonal seeking was greater for females than males. Research limitations/implications -Entertainment seems to be a key contributor to the festival mood because entertainment and the festival mood were related closely for both genders. In fact, personal and interpersonal escaping means were greater than personal interpersonal seeking means for both genders. Indeed, opportunities exist to develop non-traditional festivals in the country further. Gender differences were identified in several items of personal seeking and escaping, and interpersonal seeking. With respect to personal seeking, men tend to seek the entertainment, festival mood and the event's uniqueness more than do women, a finding that their higher means in personal escaping supported. It is clear that men view the festival as a way to enjoy themselves to escape from their jobs and daily stress to a greater degree than do their female counterparts. Women are more likely to seek interpersonal experiences in that they are more likely to enjoy the festival because it offers the opportunity to meet new people and spend quality time with family and friends. This study has several limitations, leading to suggestions for future research. Because seeking and

show abstract

Section: Discussionmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

See 2 more Smart Citations

Gender differences in motivations to attend festivals in Saudi Arabia

Alshammari

Whaley

Hur

et al. 2019

IHR

Self Cite

View full text Add to dashboard Cite

show abstract

“…Despite the nature of the industry, which emphasizes the importance of the interaction between individuals and groups, limited studies have invested in learning about the impact of SIT on the MICE industry. For example, there have been studies on the influence of the identity, in which people easily identify the in-group and out-group, such as the tattoo industry [36], fan conventions [37] or within convention workers [38]. The results showed that congruence of identity between individual and group identities influences the behavior of consumers (attending tattoo events or fan events) and satisfaction of organization members.…”

Section: Sit In the Mice Industrymentioning

confidence: 99%

How to Build a Sustainable MICE Environment Based on Social Identity Theory

Kim

2020

Sustainability

View full text Add to dashboard Cite

MICE (Meetings, Incentives, Conventions and Exhibitions/Events) have been established as one of the most important industries. Limited attention, however, has been given to understanding the underlying mechanisms of a sustainable market environment. In order to build such an environment, this research investigates a way to enhance the identity between local businesses and the MICE industry that make up the MICE environment by employing the brand concept in marketing. This study examines the effect of venue name and type of events being exposed on brand formation. The main purpose of this study is to investigate the relationship between brand identity and the impact on residents’ perceived brand value. The findings of this research suggest that consistent exposure of content-specific brand names and similar types of events increases the identity between local businesses and the MICE industry, and the identity mediates the relationship.

show abstract