“…Our opposing findings for eye movement behavior versus affective evaluations indicated an essential difference between these two tasks. Recent literature has shown that presenting the cue and target stimuli simultaneously usually makes it difficult to identify cross-modal cueing effects (Spence, 2010), although some studies have found these cueing effects (Paavilainen et al, 2016;Spence, 2013). However, Kiefer, Liegel, Zovko, and Wentura (2017) demonstrated that affective priming effects are also usually modality-dependent such that a pictorial priming cue resulted in priming during a visual perceptual task but not during a semantic task, while semantic priming cues had greater priming effects during a semantic evaluation task (Kiefer & Martens, 2010;Martens, Ansorge, & Kiefer, 2011;Martens & Kiefer, 2009).…”