“…Results consistent with the 'up = good' metaphor have also been observed with sentences (Marmolejo-Ramos, Montoro, Elosúa, Contreras & Jiménez-Jiménez, 2014), pictures and faces (Crawford, Margolies, Drake & Murphy, 2006), and even auditory tones (Weger, Meier, Robinson & Inhoff, 2007). They also occur in a variety of different tasks, including online processing tasks (Meier & Robinson, 2004;Santiago, Ouellet, Román & Valenzuela, 2012), memory tasks (Brunyé, Gardony, Mahoney & Taylor, 2012;Casasanto & Dijkstra, 2010;Crawford et al, 2006), and tasks requiring vertical movements (Casasanto & Dijkstra, 2010;Dudschig, de la Vega & Kaup, 2014;Freddi, Cretenet & Dru, 2013;Koch, Glawe & Holt, 2011). People from different ages and cultures show this mapping, which led Tversky, Kugelmass and Winter (1991) to suggest that it is a universal character.…”