“…The long-lasting, sustained pupil dilation response reflecting arousal may be different from the fast, transient component that presumably reflects other cognitive states and thus affect the feeling of attractiveness. Indeed, other studies showed that pupils in general quickly constrict in response to the mere onset of visual presentation (even when the mean luminance is equated, e.g., Kimura, Abe, & Goryo, 2014) and that this early and reflexive pupillary constriction response is modulated by various cognitive factors such as memory (Naber et al, 2013), attention (Binda, Pereverzeva, & Murray, 2013Mathôt, Dalmaijer, Grainger, & Van der Stigchel, 2014;Mathôt, van der Linden, Grainger, & Vitu, 2013), and perceptual brightness when the physical luminance is kept the same (Suzuki, Minami, Laeng, & Nakauchi, 2019;Laeng & Endestad, 2012). For instance, in Naber et al (2013), participants were asked to memorize various natural scene images presented one by one (memorization phase) to recall later in the retrieval phase.…”