Attitude and Intention to Buy Vietgap Vegetables of Inhabitants at Ho Chi Minh City, Vietnam

Giao, Hà Nam Khánh

doi:10.11648/j.ijae.20190403.16

Cited by 9 publications

(7 citation statements)

References 7 publications

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“…There are many studies on services and consumer behavior (Giao, 2004(Giao, , 2018a(Giao, , 2018b(Giao, , 2018c(Giao, , 2018d(Giao, , 2019a(Giao, , 2019b(Giao, , 2020Giao, Hoai & Vinh, 2019, Giao, Vuong & Quan, 2019Giao, Trung & Truong, 2019), on tourism and hospitality (Giao & Hao, 2011;Giao & Son, 2012;Giao, Kiem, Son & Dung, 2018;, and on destination (Giao & Sang, 2018;Huyen & Binh, 2020;Truong, 2020). According to Rubies (2001), a travel destination is a geographic area, which contains resources for tourism, attractions, infrastructure, equipment, service providers, other support and management organizations interacting with each other to provide visitors with the experience they expect at the destination they have chosen.…”

Section: The Concept Of Tourismmentioning

confidence: 99%

How Destination Image Factors Affect Domestic Tourists Revisit Intention to Ba Ria-Vung Tau Province, Vietnam

Giao¹,

Ngân²,

Phuc³

et al. 2020

JAFEB

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This research examines the affect of destination image factors on revisit intention of domestic tourists at Ba Ria Vung-Tau (BRVT), by questioning directly 510 domestic tourists. The convenient sampling method is used in dividing the crowds into four groups; the four main surveyed areas in BRVT are: Vung Tau, Long Hai-Phuoc Hai, Xuyen Moc and Con Dao. A combination of qualitative and quantitative methodologies were utilized. A focus group of 10 domestic tourists was set up to review and explore the various factors as well as the conceptual model. An in-depth interview with 12 participants was developed to fine-tune measurement items. The questionnaire applied a 5-point Likert scale. Checking the reliability by Cronbach's Alpha, exploratory factor analyzing and linear multiple regression were used with the SPSS program. The results show that there are eight main destination image factors affecting domestic tourists revisit intention to BRVT using linear regression and arranged by decreasing importance: Infrastructure, Variety Seeking, Accessibility, Local food, Atmosphere, Environment, Price Value, Leisure and Entertainment. From that, the research offers some suggestions and policy recommendations for the tourism business and provincial policy-makers to identify the main issues and develop better customer services to increase domestic tourists' revisit intention.

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Section: The Concept Of Tourismmentioning

confidence: 99%

How Destination Image Factors Affect Domestic Tourists Revisit Intention to Ba Ria-Vung Tau Province, Vietnam

Giao¹,

Ngân²,

Phuc³

et al. 2020

JAFEB

View full text Add to dashboard Cite

show abstract

Section: The Concept Of Tourismmentioning

confidence: 99%

How Destination Image Factors Affect Domestic Tourists Revisit Intention to Ba Ria-Vung Tau Province, Vietnam

Giao¹,

Ngân²,

Phuc³

et al. 2020

Preprint

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This research examines the affect of destination image factors on revisit intention of domestic tourists at Ba Ria Vung-Tau (BRVT), by questioning directly 510 domestic tourists. The convenient sampling method is used in dividing the crowds into four groups; the four main surveyed areas in BRVT are: Vung Tau, Long Hai-Phuoc Hai, Xuyen Moc and Con Dao. A combination of qualitative and quantitative methodologies were utilized. A focus group of 10 domestic tourists was set up to review and explore the various factors as well as the conceptual model. An in-depth interview with 12 participants was developed to fine-tune measurement items. The questionnaire applied a 5-point Likert scale. Checking the reliability by Cronbach’s Alpha, exploratory factor analyzing and linear multiple regression were used with the SPSS program. The results show that there are eight main destination image factors affecting domestic tourists revisit intention to BRVT using linear regression and arranged by decreasing importance: Infrastructure, Variety Seeking, Accessibility, Local food, Atmosphere, Environment, Price Value, Leisure and Entertainment. From that, the research offers some suggestions and policy recommendations for the tourism business and provincial policy-makers to identify the main issues and develop better customer services to increase domestic tourists’ revisit intention.

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“…There are many studies on services and consumer behavior (Giao, 2004a, 2004b, 2018a, 2018b, 2018c, 2018dGiao, 2019aGiao, , 2019bGiao, , 2019cGiao, , 2020Giao, Hoai, & Vinh, 2019, Giao, Vuong & Quan, 2019Vuong & Giao, 2020;Giao, Trung & Truong, 2019, Giao, Vuong, Huan, Tushar & Quan, 2020, on tourism and hospitality (Giao & Hao, 2011;Giao & Son, 2012Giao, Kiem, Son, & Dung, 2018;), and on destination (Giao & Sang, 2018;Giao & Son, 2015;). The research confirms that destinations that are attractive, not only for their natural landscapes, but also in terms of cultural differences, could draw many tourists.…”

Section: Introductionmentioning

confidence: 99%

Tourists’ Satisfaction towards Bao Loc City, Vietnam

Giao¹,

HANG²,

Son³

et al. 2020

JAFEB

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Bao Loc City is the new tourism destination in Lam Dong province, Vietnam, where more and more tourists have been drawn to pay a visit. This study aims to test the correlative impact of tourism service quality factors on satisfaction of the tourists who have visited Bao Loc City.The key theory used in this study is SERVQUAL scale. The survey sample consists of 350 tourists who stayed overnight in Bao Loc City in the last quarter of 2019; 315 valid survey questionnaires could be used for the analysis. The research applied Cronbach's Alpha, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), structural equation modeling (SEM), and bootstrap test. The results show that the satisfaction of the tourists who have visited Bao Loc City has been affected statistically by three factors: (1) Responsiveness; (2) Reliability; and (3) Empathy, which were ranked by descending importance. Surprisingly, the research found that Tangibles and Assurance do not have an impact on tourists' satisfaction towards Bao Loc City. The research formulates some suggestions to the city policy-makers and the tourism businesses management in Bao Loc City in order to enhance tourists' satisfaction through improving the tourism service quality at Bao Loc City.

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Attitude and Intention to Buy Vietgap Vegetables of Inhabitants at Ho Chi Minh City, Vietnam

Cited by 9 publications

References 7 publications

How Destination Image Factors Affect Domestic Tourists Revisit Intention to Ba Ria-Vung Tau Province, Vietnam

How Destination Image Factors Affect Domestic Tourists Revisit Intention to Ba Ria-Vung Tau Province, Vietnam

How Destination Image Factors Affect Domestic Tourists Revisit Intention to Ba Ria-Vung Tau Province, Vietnam

Tourists’ Satisfaction towards Bao Loc City, Vietnam

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