Attitude and labelling preferences towards gene-edited food: a consumer study amongst millennials and Generation Z

Ferrari, Linda; Baum, Chad M.; Banterle, Alessandro; Steur, Hans De

doi:10.1108/bfj-09-2020-0820

Cited by 38 publications

(40 citation statements)

References 63 publications

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“…A growing number of studies have examined the spectrum of public perceptions of GE and its labeling (e.g. Weisberg et al 2017;Shew et al 2018;Cui and Shoemaker 2018;Kato-Nitta et al 2019;Ferrari et al 2020). Based on interviews with technology-critical European NGOs, Helliwell et al (2017) pointed out that their opposition to GMOs was mainly driven by skepticism about the strategic framing of the problems and solutions of GE by their opponents and not, as is often wrongly assumed, by emotions and dogmas.…”

Section: Strategic Framing and Competitive Framing Theorymentioning

confidence: 99%

Strategic framing of genome editing in agriculture: an analysis of the debate in Germany in the run-up to the European Court of Justice ruling

2021

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New techniques in genome editing have led to a controversial debate about the opportunities and uncertainties they present for agricultural food production and consumption. In July 2018, the Court of Justice of the European Union defined genome editing as a new process of mutagenesis, which implies that the resulting organisms count as genetically modified and are subject, in principle, to the obligations of EU Directive 2001/18/EG. This paper examines how key protagonists from academia, politics, and the economy strategically framed the debate around genome editing in agriculture in Germany prior to its legal classification by the Court of Justice. It is based on an analysis of 96 official statements, including position papers, press releases, and information brochures. Our study reveals eight strategic frames used in the discourse on genome editing and uncovers the strategies used to disconnect from or connect with the previous discourse on green genetic engineering in the 1970s, 1980s and 1990s. Building on competitive framing theory, the study provides explanations for the use and emergence of counter-framing strategies and their success or failure in the debate around genome editing.

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Section: Strategic Framing and Competitive Framing Theorymentioning

confidence: 99%

Strategic framing of genome editing in agriculture: an analysis of the debate in Germany in the run-up to the European Court of Justice ruling

2021

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“…All but one study find marked differences in WTP or willingness to consume among countries. The exception (Ferrari et al [27]) compares young consumers in Belgium and the Netherlands, neighboring countries with a common culture, who are "millennials" or members of Generation Z, who may be more accepting of the use of NPET technology than older generations [28]. The range of attitudes, concerns and attitudes gets amplified with geographic and cultural distance, which reflects findings from the literature on GMO-based agriculture and food [29,30].…”

Section: Findings On Consumer Behaviormentioning

confidence: 95%

“…Knowledge-in various forms-also appears to be an important factor in consumer response to NPETs. Higher levels of knowledge about science and technology promote acceptance/WTP for the use of NPETs and NPET-derived products [21,27]. Greater knowledge about the product being modified-specifically, in this case, wines-also promotes greater WTP for NPET-based products [28].…”

Section: Findings On Consumer Behaviormentioning

confidence: 99%

“…In experiments addressing labelling of NPETs derived foods, labelling is preferred, especially in European countries [10][11][12]21,27,36,43]. To the extent that consumers may feel deceived if not informed about the use of NPETs in the development of ingredients or foods they purchase, there is a legitimate reason to add a label, including on imported goods [44].…”

Section: Findings On Consumer Behaviormentioning

confidence: 99%

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Consumer Valuation of and Attitudes Towards Novel Foods Produced with NPETs: A Review

Beghin¹,

Gustafson²

2021

Preprint

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We review the emerging international body of evidence on attitudes and willingness to pay (WTP) for novel foods produced with New Plant Engineering Techniques (NPETs). NPETs include genome/gene editing, cisgenesis, intragenesis, RNA interference and others. These novel foods are often beneficial for the environment and human health and more sustainable under increasingly prevalent climate extremes. These techniques can also improve animal welfare and disease resistance when applied to animals. Despite these promising attributes, evidence suggests that many, but not all consumers, discount these novel foods relative to conventional ones. Our systematic review sorts out findings to identify conditioning factors which can increase the acceptance of and WTP for these novel foods in a significant segment of consumers. International patterns of acceptance are identified. We also analyze how information and knowledge interact with consumer acceptance of these novel foods and technologies. Heterogeneity of consumers across cultures and borders, and in attitudes towards science and innovation emerges as key determinants of acceptance and WTP. Acceptance and WTP tend to increase when beneficial attributes—as opposed to producer-oriented cost-saving attributes—are generated by NPETs. NPETs improved foods are systematically less discounted than transgenic foods. Most of the valuation elicitations are based on hypothetical experiments and surveys and await validation through revealed preferences in actual purchases in food retailing environments.

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“…Water savings, reduced pesticide applications, reduced food waste, resistance to pests and diseases, and more nutritious food are among the benefits created using NPETs. When applied to animals, these techniques can also improve animal welfare and disease resistance [3][4][5]. Improving disease resistance in plants and animals may mitigate antimicrobial resistance [6], which can arise with the overuse of antimicrobials.…”

Section: Introductionmentioning

confidence: 99%

Consumer Valuation of and Attitudes towards Novel Foods Produced with New Plant Engineering Techniques: A Review

Beghin

Gustafson

2021

Sustainability

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We follow the PRISMA extension for scoping reviews to review the emerging international body of empirical evidence on consumers’ attitudes and willingness to pay (WTP) for novel foods produced with New Plant Engineering Techniques (NPETs). NPETs include genome/gene editing, cisgenesis, intragenesis, and RNA interference. These novel foods are often beneficial for the environment and human health and more sustainable under increasingly prevalent climate extremes. These techniques can also improve animal welfare and disease resistance when applied to animals. Despite these abilities of NPETs, evidence suggests that many, but not all, consumers discount these novel foods relative to conventional ones. Our review sorts out findings to identify conditioning factors that can increase the acceptance of and WTP for these novel foods in a significant segment of consumers. International patterns of acceptance are identified. We also analyze how information and knowledge interact with consumer acceptance of these novel foods and technologies. Heterogeneity of consumers—across cultures and borders and in attitudes towards science and innovation—emerges as a key determinant of acceptance and WTP. Acceptance and WTP tend to increase when socially beneficial attributes—as opposed to producer-oriented cost-saving attributes—are generated by NPETs. NPET-improved foods are systematically less discounted than transgenic foods. Most of the valuation estimates are based on hypothetical experiments and surveys and await validation through revealed preferences in actual purchases in food retailing environments.

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Attitude and labelling preferences towards gene-edited food: a consumer study amongst millennials and Generation Z

Cited by 38 publications

References 63 publications

Strategic framing of genome editing in agriculture: an analysis of the debate in Germany in the run-up to the European Court of Justice ruling

Strategic framing of genome editing in agriculture: an analysis of the debate in Germany in the run-up to the European Court of Justice ruling

Consumer Valuation of and Attitudes Towards Novel Foods Produced with NPETs: A Review

Consumer Valuation of and Attitudes towards Novel Foods Produced with New Plant Engineering Techniques: A Review

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