“…Researchers interested in consumer behavior have often studied attitudes toward clothing (e.g., Atkins & Jenkins, 1988;Chang, Burns, & Noel, 1996;DeLong, Minshall, & Larntz, 1987;Dickson & Littrell, 1996;Francis & Burns, 1992;Koch & Dickey, 1988;Perkins, Crown, Rigakis, & Eggerston, 1992;Shim, Kotsiopulos, & Knoll, 1991). Specific foci of these authors include attitudes toward casual clothing (Chang et al, 1996), "big" sweaters (DeLong et al, 1987), career apparel (Koch & Dickey, 1988), ethnic apparel (Dickson & Littrell, 1996), and sportswear (Atkins & Jenkins, 1988).…”