Attitudes and perceptions of public relations professionals towards graduating students’ skills

Paskin, Danny

doi:10.1016/j.pubrev.2013.01.003

Cited by 20 publications

(18 citation statements)

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“…Genemo (2019), numa amostra de 346 estudantes da graduação da Universidade de Adama (EUA), observou variação na compreensão do fenômeno, pouca preocupação em relatórios que destacam a temática e ausência de relação entre variáveis demográficas e a percepção do fenômeno. Existem outros trabalhos que buscam evidências a partir da relação estudante-ambiente profissional, a exemplo da ética (Bageac, Furrer & Reynaud, 2011, Freitas, Diehl & Macagnan, 2011) e habilidades profissionais necessárias (Paskin, 2013).…”

Section: Revisão Da Literaturaunclassified

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Percepção da corrupção em ambiente acadêmico: análise empírica a partir de alunos do curso de ciências contábeis da Universidade Federal do Ceará (UFC)

Nascimento

Pinho

2020

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Objetivo: A corrupção é um fenômeno mundial que atinge, indistintamente, pobres e ricos. Como fenômeno multidisciplinar, compreender o problema tornou-se um aspecto complexo dado à diversidade de conceitos que abarca e a forma como se apresenta nos países. Neste sentido, o presente trabalho objetiva analisar aspectos significativos do perfil social que influenciam a percepção da corrupção por parte dos alunos de Ciências Contábeis da Universidade Federal do Ceará. Metodologia: A pesquisa se caracteriza como descritiva quanto aos objetivos, de levantamento quanto aos procedimentos e quantitativa quanto à natureza. Utilizou-se questionário com escala do tipo Likert, preenchido de forma anônima, formado por 4 grupos de perguntas, nos quais se alocou 20 questões associadas ao tema corrupção (compreensão, impacto profissional, estrutura atual do curso de ciências contábeis e mecanismos institucionais para o seu combate). A análise dos resultados se deu por intermédio da estatística descritiva. Resultados: Foram considerados posicionamentos intermediários que não revelam a total negação ou confirmação das perguntas apresentadas, o que evidencia que parte das opiniões ainda se encontra em construção. A exceção se deve ao nível de compreensão do fenômeno que foi considerado satisfatório pelos pesquisadores. No que se refere às respostas intermediárias, os resultados apontam para a necessidade de múltiplas soluções em relação ao fenômeno estudado: aprimoramento do tratamento do tema por parte do curso como um todo, melhora da compreensão da amplitude da corrupção como fenômeno que atinge também empresas e organizações sociais e afastamento do entendimento dos alunos de que o curso deve prover conhecimento acerca do modus operandi dos atos corruptos. Contribuições do Estudo: O estudo contribui para que novas formas de abordagem da corrupção sejam desenvolvidas para o ambiente acadêmico, notadamente do Curso de Ciências Contábeis, visando aumentar a percepção sobre o tema.

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Section: Revisão Da Literaturaunclassified

“…No ambiente acadêmico, são escassos trabalhos empíricos, sobretudo envolvendo a classe estudantil (Llulaku & Berxulli, 2019), sendo comum aqueles que se movem em torno da percepção da profissão (Bageac, Furrer, & Reynaud, 2011, Paskin, 2013. Estudos voltados para esta temática, p.…”

Section: Introductionunclassified

Percepção da corrupção em ambiente acadêmico: análise empírica a partir de alunos do curso de ciências contábeis da Universidade Federal do Ceará (UFC)

Nascimento

Pinho

2020

AMBIENTE

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“…Genemo (2019), in a sample of 346 graduation students at the University of Adama (USA), observed a variation in the comprehension of the phenomenon, a lack of concern in reports that highlight the them and the absence of relation between demographic variables and the understanding of the phenomenon. There are other researchers that seek for evidence based on the ratio student-professional environment, such as ethics (Bageac, Furrer & Reynaud, 2011, Freitas, Diehl & Macagnan, 2011 and required professional skills (Paskin, 2013).…”

Section: Literature Reviewmentioning

confidence: 99%

“…In the academic environment, empirical studies are scarce, specially involving the student body (Llulaku & Berxulli, 2019), being common those that approach the perception of the profession (Bageac, Furrer, & Reynaud, 2011, Paskin, 2013. Studies related to this theme, for example, could refine the systematic of teaching, awaken to specific issues for handling the corruption in the profession, or even force a multidisciplinary treatment of the phenomenon before the faculty.…”

Section: Introductionmentioning

confidence: 99%

Perception of corruption in academic environment: empirical analysis from accounting students at the Federal University of Ceará (UFC)

Nascimento

Pinho

2020

AMBIENTE

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Purpose: Corruption is a worldwide phenomenon that affects, indistinctly, both the poor and the rich. As a multidisciplinary phenomenon, understanding the problem has become a complex issue given the diversity of concepts it encompasses and how it presents itself in countries. In this sense, the present work aims to analyze significant aspects of the social profile that influence the perception of corruption by Accounting students at the Federal University of Ceará. Methodology: The research is descriptive regarding its objectives, quantitative as to its nature and uses a survey as its procedures. A Likert scale questionnaire was used, anonymously filled, composed by four groups of questions, in which 20 questions related to corruption (comprehension, professional impact, current structure of the Accounting program and institutional mechanisms for its combat). The analysis of the results was done through descriptive statistics. Results: Intermediate positions that do not reveal the total denial or confirmation of the questions presented were considered, which shows that most of the opinions are still under construction. The exception is due to the level of understanding of the phenomenon, which was deemed satisfactory by the researchers. Regarding the intermediate answers, the results point to the need of multiple solutions for the studied phenomenon: improve the way the entire program treats the theme, enhance the understanding of the extent of corruption as a phenomenon that also affects companies and social organizations, and withdraw of the students' understanding that the program should provide knowledge about the modus operandi of corrupt acts. Contributions of the Study: The study contributes to the development of new ways of approaching corruption in the academic environment, notably the Accounting Program, in order to raise awareness about the subject.

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“…It should also be noted that in the catalog of service types, education is particularly important due to its specificity. This is because the learning process as such takes time, but its effectiveness can be assessed only after the fact (Paskin 2013). It is also important that in every developed country the state is the main provider of educational services.…”

Section: Introductionmentioning

confidence: 99%

Application of the Kano Model for a Better Understanding of Customer Requirements in Higher Education—A Pilot Study

Madzík

Budaj

Mikuláš

et al. 2019

Administrative Sciences

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Various pieces of information and knowledge turn into “know-how” simply by their application in the market. This applies to all spheres of activities. It is therefore important to know and understand the requirements of customers already in the stage of making a product, and to confront these with the possibilities of a producer. In this article we are exploring the possibilities of a better understanding of the requirements of customers and stakeholders in the process of the creation of products in educational services. In particular, we examined seven general requirements: practice orientation, ethical orientation, research orientation, quality resources, innovation orientation, skills orientation, and quality staff. We use the Kano model on a pilot sample of respondents at an institution of higher education. Our results showed that “practice orientation” and “quality resources” are the most stable requirements, while “quality staff” is the least stable. The most linear requirement (the same effect on satisfaction and dissatisfaction) is “innovation orientation”. “Research orientation” belongs to attractive requirements and we also found that in the case of “ethical orientation” there are weak relations between positive and negative responses in our survey. The “skills orientation” proved to be too general, and our research shows that it could be indifferent. It is therefore advisable to specify the investigated skills when investigating requirements on educational services. The main contribution based on the proposed research procedures is an effective linking of customers and producers already from the beginning of constructing a value chain. Investing in sophisticated management approaches when modelling products and processes can thus become a significant source of the competitive advantage of an educational institution. At the same time, it is a contribution to better placing of its graduates in the labor market.

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Attitudes and perceptions of public relations professionals towards graduating students’ skills

Cited by 20 publications

References 1 publication

Percepção da corrupção em ambiente acadêmico: análise empírica a partir de alunos do curso de ciências contábeis da Universidade Federal do Ceará (UFC)

Percepção da corrupção em ambiente acadêmico: análise empírica a partir de alunos do curso de ciências contábeis da Universidade Federal do Ceará (UFC)

Perception of corruption in academic environment: empirical analysis from accounting students at the Federal University of Ceará (UFC)

Application of the Kano Model for a Better Understanding of Customer Requirements in Higher Education—A Pilot Study

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