2024
DOI: 10.1016/j.algal.2023.103386
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Attitudes and perceptions towards microalgae as an alternative food: A consumer segmentation in Switzerland

Bárbara Franco Lucas,
Thomas A. Brunner
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Cited by 9 publications
(3 citation statements)
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“…Some authors have studied consumer behavior, separating tasters into categories to assess willingness to purchase a food product related to previous knowledge. The work developed by Lucas and Brunner [78], which evaluated attitudes and perceptions concerning microalgae uptake among Swiss citizens, showed that consumers included in the category 'microalgae supporters and health eaters' showed the highest scores for all the microalgae-based scales proposed by the study. This group profile is less neophobic and composed of 70% female and 63% non-omnivore people, suggesting the target market for algae-based products, such as the ice creams developed in this work.…”
Section: Discussionmentioning
confidence: 93%
See 1 more Smart Citation
“…Some authors have studied consumer behavior, separating tasters into categories to assess willingness to purchase a food product related to previous knowledge. The work developed by Lucas and Brunner [78], which evaluated attitudes and perceptions concerning microalgae uptake among Swiss citizens, showed that consumers included in the category 'microalgae supporters and health eaters' showed the highest scores for all the microalgae-based scales proposed by the study. This group profile is less neophobic and composed of 70% female and 63% non-omnivore people, suggesting the target market for algae-based products, such as the ice creams developed in this work.…”
Section: Discussionmentioning
confidence: 93%
“…This group profile is less neophobic and composed of 70% female and 63% non-omnivore people, suggesting the target market for algae-based products, such as the ice creams developed in this work. Furthermore, they are more food-involved and interested in environmental protection; have shown (p < 0.001) more oriented behavior towards price, food quality, and alternative protein consumption; and had the highest interest in food healthiness compared to the conservative group [78].…”
Section: Discussionmentioning
confidence: 99%
“…In each household, whichever person aged over 16 who would next celebrate their birthday was invited to take part in the survey (as a means to randomise participants across households). This procedure, which was developed with the aim of obtaining a sample as diverse as possible and potentially representative of the adult Swiss population, has been used successfully in several previous studies ( Tüfer and Brunner, 2023 ; Brunner et al, 2023 ; Lucas and Brunner, 2024 ). The very high Internet penetration rate in Swiss households [89% of the population aged 14+ were regular users in Winter 2019/20, increasing by about 1% each year ( FSO, 2022c )], convinced us that this method was in line with our objective of achieving a representative sample.…”
Section: Methodsmentioning
confidence: 99%