Attitudes Toward Apparel Mass Customization: Canadian Consumer Segmented by Lifestyle and Demographics

Hawa, Hala

doi:10.1007/978-3-319-77556-2_43

Cited by 2 publications

(1 citation statement)

References 19 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The author Hawa [6], states that the internet, applications and e-commerce allow consumers to be reached, since these mobiles allow the availability of clothing; therefore, sales increase. He developed the study with the aim of exploring the acceptance of personalizing clothing online, with the purpose of reaching the market through segmentation.…”

Section: Literature Reviewmentioning

confidence: 99%

Mobile Application Design: Sale of Clothes Through Electronic Commerce

Jauregui-Velarde¹,

Arias²,

Salazar³

et al. 2022

IJACSA

View full text Add to dashboard Cite

During the COVID-19 pandemic, small clothing sales companies lost economic income and customers due to a lack of digital transformation, causing the dismissal of many employees. Due to this problem, our objective is to design an ecommerce mobile application for the sale of clothes, so that Small and medium-sized enterprises dedicated to this area generate income and retain their customers. For this, the Rational Unified Process (RUP) methodology was applied, because this methodology provides a structured way for companies or developers to visualize the development of the software, and for the validation by expert judgment, the survey and the questionnaire were used as instruments. Obtaining as a result a positive rating for the design of the mobile application and its acceptance to accommodate what is reflected. In conclusion, the e-commerce mobile application was successfully designed, backed by expert judgment, so that Small and medium-sized enterprises can offer their products and generate income, as well as build customer loyalty.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Mobile Application Design: Sale of Clothes Through Electronic Commerce

Jauregui-Velarde¹,

Arias²,

Salazar³

et al. 2022

IJACSA

View full text Add to dashboard Cite

show abstract

Determinants of online apparel mass customization: a decade in review

Mathew,

Nayak,

Rao

2024

JFMM

View full text Add to dashboard Cite

PurposeMass customization is a production process that allows consumers to customize products from an array of options to suit their preferences and needs and benefit from large-scale production efficiencies. In recent years, several apparel retailers have integrated customization into their online presence. While the benefits of online apparel mass customization (OAMC) are apparent, factors that determine the usage of the process are many. Therefore, it is important to explore these factors and understand the relationships between them and the impact on the intention to use OAMC.Design/methodology/approachA review of studies published in the last decade was conducted through the Scopus, Web of Science and JSTOR databases in September 2023. Peer-reviewed research articles published in the English language were included. These studies were carried out in the United States of America, Canada, Korea and China and addressed motivations and antecedents of OAMC technology.FindingsThe data were extracted, and the findings were synthesized. The review process enabled us to examine several theories and determinants of OAMC. The latter were categorized into the following themes: “consumer personality and psychology”, “consumer perceptions”, “consumer behaviour determinants” and “process, experience and product”. The influence of consumer personality traits, psychogenic needs, characteristics and other facilitating conditions emerged through the review.Originality/valueThe purpose of this paper is to study the various determinants of OAMC and thereby provide valuable information to businesses in OAMC domains to improve customized processes, understand consumers' motivations and develop marketing strategies that improve overall satisfaction with OAMC.

show abstract

Attitudes Toward Apparel Mass Customization: Canadian Consumer Segmented by Lifestyle and Demographics

Cited by 2 publications

References 19 publications

Mobile Application Design: Sale of Clothes Through Electronic Commerce

Mobile Application Design: Sale of Clothes Through Electronic Commerce

Determinants of online apparel mass customization: a decade in review

Contact Info

Product

Resources

About