Attitudes Toward Clothing, Body and Self: A Comparison of Two Groups

Ford, Imogene M.; Drake, Mary Frances

doi:10.1177/1077727x8201100210

Cited by 15 publications

(10 citation statements)

References 6 publications

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“…Statements from both the Clothing Benefits Scale developed by Shim and Bickle (1994) and by Ford and Drake (1982) were used. An example of a person-based statement was, 'I buy clothing which emphasizes my gender'.…”

Section: Instrumentationmentioning

confidence: 99%

Selected Social Factors and the Clothing Buying Behaviour Patterns of Black College Consumers

McKinney

Legette-Traylor

Kincade

et al. 2004

The International Review of Retail, Distribution and Consumer R

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The purpose of this research was to examine the influence of selected social factors on the clothing buying behaviour patterns of black college consumers. The sample consisted of 333 students from two US universities. Results showed that social participation was significantly related to store patronage. No difference was found in patronage behaviour for the variables of reference group, social involvement, fashion involvement, clothing benefits sought, and social environment. In addition, social involvement, fashion involvement and clothing benefits sought were significantly related to time/frequency of clothing purchases. Results suggest implications for future research and retail stores.KEY WORDS: Buying behaviour, black college consumers, clothing buying, social influence factors, consumer behaviour Buying behaviour, a component of consumer behaviour, is influenced by many individual and environmental factors. Environmental factors, such as culture and family, as well as individual factors, such as attitude toward objects and lifestyle, have an influence of buying decisions (Blackwell, Miniard & Engel, 2001). Another variable, market segmentation is an essential component to understanding buying behaviour. Segmentation is based on the premise that a market of consumers can be identified and divided into market segments based on the characteristics of the consumers.Black college consumers form at least one market segment of the larger American market; however, no consensus is found in the literature that clearly identifies the characteristics of this group. Conflicting information is found about lifestyles, preferences, and activities of Black consumers, including the college segment. Perhaps this lack of consensus is because the literature has viewed these consumers as a homogeneous market and has failed to identify segments within this market (Schiffman & Kanuk, 1983). The black college consumer population is a growing segment within the market of black consumers. In addition, this segment has money and fashion interests, which are two major components of a viable market segment; however, very limited information is available about this group of consumers. This study examines the buying behaviour patterns of a segment of black college consumers, which has received limited attention from marketers and limited attention in the consumer behaviour literature. The purpose of this research was to determine if selected social factors (i.e. reference groups, social participation, fashion involvement, clothing benefits sought, social environment) were related significantly to the clothing buying behaviour patterns (i.e. type of store patronage, time/frequency for clothing purchase) of black college consumers. Conceptual FrameworkThe conceptual framework developed for this study analysed the social inputs provided by the influences on consumer's decision making, more specifically the consumer's buying patterns (see Figure 1). The framework was developed based on the principle expressed in the consumer decision process ...

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Section: Instrumentationmentioning

confidence: 99%

Selected Social Factors and the Clothing Buying Behaviour Patterns of Black College Consumers

McKinney

Legette-Traylor

Kincade

et al. 2004

The International Review of Retail, Distribution and Consumer R

View full text Add to dashboard Cite

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“…In 2 See Davis (1985) and Pedersen, Markee, and Salusso (1994) for other articles focusing on bodies by textiles and clothing scholars that were published in psychology journals. this way, the body as a context for clothing became an important area of study in textiles and clothing, including relationships among body satisfaction and other variables such as garment satisfaction, self-esteem, and shopping practices (Feather, Herr, & Ford, 1997;Ford & Drake, 1982;LaBat & DeLong, 1990;Shim, Kotsiopulos, & Knoll, 1991). this way, the body as a context for clothing became an important area of study in textiles and clothing, including relationships among body satisfaction and other variables such as garment satisfaction, self-esteem, and shopping practices (Feather, Herr, & Ford, 1997;Ford & Drake, 1982;LaBat & DeLong, 1990;Shim, Kotsiopulos, & Knoll, 1991).…”

Section: Body Image Linkages To Aesthetics and Social Psychology Of Dmentioning

confidence: 99%

“…Scholars in our field have also laid the foundations to support theoretically the study of affective aspects of bodies from an aesthetics standpoint (DeLong, 1998;Fiore, Kimle, & Moreno, 1996a, 1996bFiore, Moreno, & Kimle, 1996;Kwon & Parham, 1994;, and from a sociocultural perspective (Ford & Drake, 1982;Johnson, 1990;Kaiser, 1997;Shim, Kotsiopulos, & Knoll, 1991). Although these citations by no means include all research related to the study of bodies or body image in our field, they are evidence of the theoretical work from within our field that paves the way for additional study of body image.…”

Section: Positioning Body Image Within Textiles and Clothing Subject mentioning

confidence: 99%

Body Image: Linking Aesthetics and Social Psychology of Appearance

Rudd

Lennon

2001

Clothing and Textiles Research Journal

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Body image is the mental picture we have of our bodies, has both perceptual and affective components, affects how we interact with clothes, and affects how that clothed appearance is presented publicly. The purpose of this article is to theoretically justify the inclusion of body image in textiles and clothing subject matter in institutions of higher education. Although pioneering efforts have addressed the body from aesthetic and social psychological standpoints, no theoretical justification integrates both aesthetic theory and social psychological concepts as applied to body image. We present discussions of both aesthetic and social psychological theories and concepts related to body image, make suggestions for curricular strategies at both undergraduate and graduate levels, and provide links to various stakeholders. We argue that textiles and clothing educators have a significant role to play in research, education, and outreach efforts related to body image and appearance-related behaviors and can address important quality of life issues. body image, aesthetics, social psychology, appearance.

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“…Gayne (1982) found a relationship between Jewish identity and wearing particular styles of religious garb. Differences have been found in the type of contemporary clothing worn by students in Taiwan and the United States on specific occasions (Hao, 1971 (Kelley, Daigle, La Fleur, and Wilson, 1974); Blacks have had higher clothing expenditures than non-Blacks (Dardis, Derrick, and Lehfeld, 1981); and Blacks have used sexually attractive clothing for leisure time, class wear, and casual dates with greater frequency than Whites (Ford & Drake, 1982). Contemporary dress is defined here as any dress worn by individuals in today's society.…”

Section: Introductionmentioning

confidence: 99%

Ethnic Identity: Its Relationship to Ethnic and Contemporary Dress

Forney

Rabolt

1986

Clothing and Textiles Research Journal

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An ethnic identity is reflected through intrinsic and extrinsic traits which also may be associated with other ethnic behaviors. This study investigated ethnic identity as it relates to traditional ethnic dress patterns, and use of ethnic reference persons and ethnic market sources as information on contemporary dress. A sample of 117 students identifying with one of seven ethnic heritages was analyzed as a pooled group with separate analyses for the Chinese and Japanese. Analyses included Spearman rho correlations and the Mann-Whitney U test. Results indicated a relationship between ethnic identity and ethnic dress usage. Individuals with higher ethnic identities used family, ethnics other than family, ethnic fashion magazines, and ethnic fashion shows as sources of information on dress; however, the relationship with ethnic identity and the use of these sources varied according to ethnic heritage.

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Attitudes Toward Clothing, Body and Self: A Comparison of Two Groups

Cited by 15 publications

References 6 publications

Selected Social Factors and the Clothing Buying Behaviour Patterns of Black College Consumers

Selected Social Factors and the Clothing Buying Behaviour Patterns of Black College Consumers

Body Image: Linking Aesthetics and Social Psychology of Appearance

Ethnic Identity: Its Relationship to Ethnic and Contemporary Dress

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