Coastal zones are bearing the brunt of an increase in the likelihood of extreme events, coupled with sea-level rise (SLR). Conventionally, gray infrastructures, such as seawalls, have been constructed to reduce risks in limited coastal zone spaces. Nature-based approaches, known as green infrastructure, have been used in coastal defense, and their ecosystem-based disaster risk reduction functions (Eco-DRR) have received growing attention. However, both gray and green infrastructure alone have limitations in responding to an ongoing increase in the intensity and frequency of natural hazards. To overcome these issues, hybrid infrastructure, which combine gray and green components, is needed, and they have been receiving growing attention. Meanwhile, a large-scale coastal development requires stakeholder agreement; thus, it is imperative to understand people’s demands and build a consensus between municipalities and coastal citizens in coastal development for long-term resilience. The author administered the online survey across Japan, applying it to the choice experiment, and obtained 840 valid responses. Therefore, this paper clarified the heterogeneities in coastal people’s preferences for coastal ecosystem services provided by gray, green, and hybrid structures in intertidal zones in Japan, recognizing seawalls as gray and coastal pine forests as green infrastructure. Consequently, while coastal citizens acknowledged gray’s coastal defense function, the diverse perceptions toward seawalls for SLR preparation were notable as its scenarios became severe. Another remarkable finding is that nearly 60% of respondents preferred Eco-DRR functions provided by coastal forests with JPY 695 in willingness-to-pay for expanding 100 m in width, even though there are uncertainties in their performances.