“…With a few notable exceptions (e.g., Ontario Welfare Council, 1971;Kafer, et al, 1980) most scales measuring attitudes toward elderly have constructs representing only the cognitive aspects of attitude. While these scales and others have served well to assess the extent of negative stereotypes, beliefs, and misconceptions about the elderly, many have been used to discuss the issue of ageism as defined by Butler (Austin, 1985;Baker, 1983;Kahana et al, 1977;Levin & Levin, 1980;Ray, Raciti, & Ford, 1985;Waxman, Carner, & Klein, 1984). The ageist attitude is a current concern to many contemporary writers and researchers (e.g., Fielding, 1984;Jensen & Oakley, 1982;Kearl, Moore, & Osberg, 1982;Levin & Levin, 1980;Nuessel, 1982) and, as noted by Nuessel, the term has gained recognition from the fact that it is now an entry in The American Heritage Dictionary on the English Language.…”