“…Together with the other Scandinavian citizenship regimes, Sweden is often described as one of the most gender-equal countries in the world (Thun, 2015; World Economic Forum, 2015; World Values Survey, 2016), where people usually give high priority to, for instance, shared parental leave, generous day-care opportunities for children, and women’s participation in the labor market and political life (Månsdotter & Deogan, 2016; World Values Survey, 2016). In contrast, increased migration to Sweden from non-Western countries where people, on average, express less support for gender equality between women and men (Kostenko, Kuzmuchev, & Ponarin, 2016; Statistics Sweden, 2015; World Values Survey, 2016) has raised renewed attention to how gender equality aspects are being dealt with within multicultural welfare institutions (see Månsdotter & Deogan, 2016; Thun, 2015). Of interest for empirical exploration in this article is how the “high-profiled ideal of gender equality” (Langvasbråten, 2008, p. 33) takes shape in the provision of reproductive health care in culturally diverse localities in Sweden, with contraceptive counseling as specific field of exploration.…”