“…The narrative that animal pathogens were transmitted to humans, for example, led to global advocacy campaigns around the banning of commercial wildlife trade ( Shreedhar and Mourato, 2020 , Turcios-Casco and Gatti, 2020 ), conservation, human health, and animal welfare standards ( Aguirre et al, 2020 , Roe et al, 2020 ). In response to speculative narratives around the virus’s origins being linked to wildlife, increasing efforts have been made to explore and understand wildlife-related food safety ( Alongi, 2020 , Wei, 2020 , Yuan et al, 2020 ), with significant changes in consumer attitudes towards consuming wildlife, particularly in China ( Liu et al, 2020 ). Meanwhile in 2020, Chinese legislature banned all terrestrial wildlife for food consumption ( Huang et al, 2021 ), increasing hopes for China stopping wildlife trade and becoming a model for many countries to follow.…”