“…Two segmentation analyses were performed using factor and cluster analysis (SPSS 10.0 Analytical Data Package; SPSS Inc., Chicago, IL). The first dealt with attitudes to the doctor emulating the methodology used in previous research [21] and using all five factors from this part of the factor analysis. The second examined the psychographic profile of the respondents, using three factors from the antibiotic usage analysis and two factors from the attitude to doctors analysis, along with standardised scores for the number of days and number of daily antibiotic doses a respondent was asked to complete and a recognised utility measure of health severity (EQ-5D) [22].…”