1968
DOI: 10.1037/h0025848
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Attitudinal effects of mere exposure.

Abstract: The hypothesis is offered that mere repeated exposure of the individual to a stimulus object enhances his attitude toward it. By "mere" exposure is meant a condition making the stimulus accessible to the individual's perception. Support for the hypothesis consists of 4 types of evidence, presented and reviewed: (a) the correlation between affective connotation of words and word frequency; (b) the effect of experimentally manipulated frequency of exposure upon the affective connotation of nonsense words and sym… Show more

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Cited by 5,245 publications
(3,386 citation statements)
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References 73 publications
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“…Specifically, these data suggest that a greater frequency of exposure to certain types of stimuli during developmental learning may prompt a greater degree of attention to these stimuli subsequently, not unlike the association between repetitive exposure to stimuli and their subsequent deemed likeability (i.e., the mere-exposure effect; Bornstein, 1989;Zajonc, 1968). Unfortunately however, few studies have assessed the outcome of long-term exposure to threatening and aversive experiences on attentional processing for threat during development (for a recent exception see Taylor, Eisenberger, Saxbe, Lehman, & Lieberman,…”
Section: Accepted M Manuscriptmentioning
confidence: 94%
“…Specifically, these data suggest that a greater frequency of exposure to certain types of stimuli during developmental learning may prompt a greater degree of attention to these stimuli subsequently, not unlike the association between repetitive exposure to stimuli and their subsequent deemed likeability (i.e., the mere-exposure effect; Bornstein, 1989;Zajonc, 1968). Unfortunately however, few studies have assessed the outcome of long-term exposure to threatening and aversive experiences on attentional processing for threat during development (for a recent exception see Taylor, Eisenberger, Saxbe, Lehman, & Lieberman,…”
Section: Accepted M Manuscriptmentioning
confidence: 94%
“…Since the introduction of new foods between the ages of 5-7 months can be relatively easy and met with little resistance (Schwartz, Issanchou, & Nicklaus, 2009), parents may not associate the rejection of foods at around the age of two years with a developmental phase. This is concerning, as research with both weaning babies (Maier, Chabanet, Schaal, Leathwood, & Issanchou, 2007) and pre-school children (Carruth & Skinner, 2000;Carruth, Ziegler, Gordon, & Barr, 2004) has shown that parents typically do not persist in offering a rejected food beyond five attempts, and by ‗giving up' too soon, the diet of the child can become unnecessarily limited (Aldridge, Dovey, & Halford, 2009;Cashdan, 1994;Zajonc, 1968).…”
Section: Exposurementioning
confidence: 99%
“…In the mere exposure paradigm (Zajonc, 1968), preference for a particular stimulus object is enhanced by repeated exposures to that object, even when the exposure is brief or masked and cannot be recalled in explicit memory. The amygdala is important for implicit (nonconscious) processing of affective stimuli (Hannula et al, 2005;Phelps & LeDoux, 2005) and also plays a key role in the formation of reward-based preference in humans and animals Gilbert et al, 2003).…”
Section: Mere Exposure Taskmentioning
confidence: 99%