“…Further, creativity occurs in individuals (including individuals working within groups), whereas innovation – the process of implementing creative ideas – typically occurs at an organisational or group level and therefore usually involves a great number of participants (Nystrom, ; Amabile, , ). While organisational innovation has attracted accounting research attention for some time now (Bisbe and Otley, ; Henri, ; Dunk, ), research into creativity is still emerging (recent examples include Kachelmeier and Williamson, ; Kachelmeier et al ., ; Adler and Chen, ). While management control system (MCS) research proposes that a key potential contribution of MCS is to manage the tensions between creativity and predictable goal achievement (Simons, ,b, ), the role of MCS in the generation of creativity is ambiguous (Davila et al ., ).…”