Attracting Talented Employees to the Company: Do We Need Different Employer Branding Strategies in Different Cultures?

Alnıaçık, Esra; Alnıaçık, Ümit; Erat, Serhat; Akçin, Kültigin

doi:10.1016/j.sbspro.2014.09.074

Cited by 59 publications

(67 citation statements)

References 22 publications

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“…A step forward from the boundaries of this study would be research regarding employer branding on social media and recruitment websites in SMEs in Slovakia. We rely on the results of studies [85,86] that employers' branding helps to gain and retain talented individuals, build trust in leadership, and develop stronger bonding through its impact on individual, team, and organizational engagement. Jobseekers look for job offers on corporate websites and share views on social networks.…”

Section: Discussionmentioning

confidence: 99%

Corporate Sustainability in the Process of Employee Recruitment through Social Networks in Conditions of Slovak Small and Medium Enterprises

et al. 2018

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Recruitment strategy and policy are significantly affected by both the internal conditions of the enterprise and the external environment. It is important to anticipate and react to changes in the labor market in a timely manner, to eliminate potential threats and take advantage of opportunities to continuous staffing of current and future needs of the enterprise. The role of managers in deciding on possible techniques for recruiting employees is to respect the principles of sustainability both economically and socially. Due to the use of information technology, this trend is easier to apply in practice, as enterprises can present themselves and get information about potential job seekers. The success of the recruitment process is increasing if public awareness about the employer is positive. Designing the survey methodology was based on the axiom that traditional ways of recruiting employees are being replaced by techniques using the Internet and social networks. The aim of the paper is to present the views of domestic and foreign experts on the recruitment of employees using social networks. We compare the theoretical knowledge with the results of social networking research in SMEs in Slovakia and especially their use in the process of recruiting employees. A total of 324 enterprises with domestic and foreign capital share participated in the sociological questionnaire. The results have shown that enterprises with foreign capital share are more progressive in using the Internet to offer jobs and in gaining information on jobseekers through social networks.

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Section: Discussionmentioning

confidence: 99%

Corporate Sustainability in the Process of Employee Recruitment through Social Networks in Conditions of Slovak Small and Medium Enterprises

et al. 2018

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“…It also plays a vital role in improving a company's employee retention which results in reduced levels of employee turnover. It is essential that while developing a positive employer brand in organizations, managers should understand the importance of certain factors which play an important role in attracting possible employees to the firm (Alniacik et al 2014). …”

Section: Employer Branding and Employee Retentionmentioning

confidence: 99%

Role of Employer Branding Dimensions on Employee Retention: Evidence from Educational Sector

Hadi

Ahmed

2018

Administrative Sciences

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Owing to a "War for Talent" every organization is struggling for the best employer status. Thus, attracting, recruiting and retaining talented human capital is the primary focus of every organization. In this regard the aim of the present study is to answer the most frequent and recently asked question of what value(s) organization focus on the retention of their workforce? In so doing, Social Learning Theory and Reciprocity Theory were used as a theoretical background; to further proceed with the study, data was purposively collected from 204 respondents from educational institutes of Pakistan. Findings of the study revealed that development value has a substantial relationship with employee retention. Since, development of new knowledge and skills results in the improvement of one's present job. Furthermore, limitations and implications of the study are discussed.

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“…The concept of employer branding has recently become a prominent topic in the human resources management fi eld (Alniacik et al, 2014). The term "employer brand" was fi rst conceptualized by Ambler and Barrow (1996) in their pioneering paper.…”

Section: Employer Brandingmentioning

confidence: 99%

“…Employer branding helps to retain talented individuals, build trust in leadership and develop stronger bonding ties through its impact on individual, team and organisational engagement (Alniacik et al, 2014;Gittel, Seidner, & Wimbush, 2010). Favourable employer branding can reduce recruitment costs by improving recruitment performance (Barrow & Mosley, 2005;Berthon, Ewing, & Hah, 2005 (Davies, 2008).…”

Section: Employer Brandingmentioning

confidence: 99%

“…Organizations need to attain differentiation and become more competitive in attracting talented (Egerová, Lančarič, Eger, & Savov, 2015) and especially young people through employer branding (EB) initiatives. Understanding what attracts talented recruits to a company may provide important insights for human resources managers (Alniacik, Alniacik, Erat, & Akcin, 2014). Examining the attributes of employer brand is relevant for practitioners and researchers.…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Employer branding on social media and recruitment websites: symbolic traits of an ideal employer

Eger¹,

Mičík²,

Řehoř³

2018

E+M

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Attracting Talented Employees to the Company: Do We Need Different Employer Branding Strategies in Different Cultures?

Cited by 59 publications

References 22 publications

Corporate Sustainability in the Process of Employee Recruitment through Social Networks in Conditions of Slovak Small and Medium Enterprises

Corporate Sustainability in the Process of Employee Recruitment through Social Networks in Conditions of Slovak Small and Medium Enterprises

Role of Employer Branding Dimensions on Employee Retention: Evidence from Educational Sector

Employer branding on social media and recruitment websites: symbolic traits of an ideal employer

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