Attracting User Attention to Visual Elements within Website with the use of Fitts’s Law and Flickering Effect

Bortko, Kamil; Jankowski, Jarosław; Bartków, Piotr; Pazura, Patryk; Śmiałkowska, Bożena

doi:10.1016/j.procs.2020.09.281

Cited by 6 publications

(6 citation statements)

References 13 publications

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“…In the medical and health fields, the development of designs that integrate health literacy, running on online information, can increase user attention in seeking health information [22]. In line with what has been reported in [23], health literacy affects attention in accessing online information through flicker design for far away objects but does not affect close objects. The research conducted in [24] also stated that a key strategy for increasing attention is to make important information "visible" by designing a communication and collaboration system.…”

Section: ) the Role Of Design To Increase Attention Focus And Awarenessmentioning

confidence: 84%

Attention-Based Design and User Decisions on Information Sharing: A Thematic Literature Review

2021

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The spread of misinformation and disinformation online can do serious damage to individuals, organizations, and society in general. To fully comprehend user interaction when sharing information online, we need to examine why users decide to share misinformation without attentive behavior and how the latest attention-based design approach can address this. To try to understand this issue, we investigate and represent knowledge based on Human-Computer Interaction by applying an ontological approach through a thematic literature review to describe a clearly coherent and well-defined pattern about the relationship between attentionbased design and user decisions on information sharing. We conducted a review to collect, examine, and synthesize previous studies, mixing both forward and backward search strategies. Three key themes we identified include attention-based design, attentive behavior for information sharing, and attention-based design on information sharing. The review interpreted that, (1) attention-based design is significantly related to user decisions on information sharing, and a better understanding of the link between these is not yet properly described, (2) attention-based design has a further influence on increasing task effectiveness when users are dealing with a task where they are more focused and aware, (3) attention-based design, including selective attention, can influence user decisions, especially in completing tasks that emphasize a visual-based approach, (4) attention-based design is an indispensable feature to increase user attention when sharing information on the omnipresence of social media, and (5) psychological factors such as social influences, epistemic belief and cognitive dissonance affect user decisions when sharing information.

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Section: ) the Role Of Design To Increase Attention Focus And Awarenessmentioning

confidence: 84%

Attention-Based Design and User Decisions on Information Sharing: A Thematic Literature Review

2021

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“…Web designers design content for different web pages, using navigation and advertising to attract users' attention 10 . According to Fitz's law, the size of the content in the web interface will affect the user's behavior 11 .…”

Section: Introductionmentioning

confidence: 99%

Analysis of web design visual element attention based on user educational background

Qing,

Ibrahim,

Nies

2024

Sci Rep

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The evolution of Internet technology has led to an increase in online users. This study focuses on the pivotal role of visual elements in web content conveyance and their impact on user browsing behavior. Therefore, the use of visual elements in web design based on big data has aroused widespread concern among web designers, they apply visual elements to their web design works to make the web more attractive. This study examines the composition and distribution characteristics of key visual elements identified through user behavior data in a big data environment and discusses the use of visual elements in web design in the era of network economy. In addition, this paper issued 200 questionnaires to investigate the degree of attention to visual elements in web pages for users of different occupations and different educational backgrounds. Our survey indicated that visual elements captured the attention of 41% of corporate employees, whereas a mere 1% of social welfare workers focused on web content; 36% of undergraduates pay attention to visual elements of web pages, but only 5% and 4% of postgraduates and doctoral degrees and above. Therefore, the visual elements of the designed web page need to conform to the user's cultural background and professional background.

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“…Importantly, children, much like adults, are more motivated to use online resources and websites because they are considered to have more capabilities than print resources (Cai et al , 2014; Diani and Sezzi, 2020). Moreover, children need to acquire educational materials from the beginning of their learning period, which causes a pressing need to select, design and develop quality websites (Bortko et al , 2020; Brigo et al , 2019). Therefore, the facilities for them to find information and act on websites as educational and recreational environments are of high significance.…”

Section: Introductionmentioning

confidence: 99%

Evaluating children’s websites from an information visualization perspective: findings of a comparative mixed-methods study

Yaghoub¹,

Keshavarz²,

Athar³

2021

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Purpose This study aims to evaluate the selected children’s websites in terms of information visualization features based on the criteria existing in the related literature and expert scrutiny. Design/methodology/approach A mixed-methods (qualitative-quantitative) study was conducted with a descriptive-comparative approach. A set of 80 English websites, as well as 24 quality Persian websites, were selected constituting a sample size of 104 websites. A conceptual model was developed from an extensive literature review on information visualization in children’s websites. In the quantitative part, a checklist derived from the conceptual model and based on the heuristic evaluation method was distributed among 20 related experts, the data of which were then analysed through Partial Least Squares using SmartPLS 3.0. Findings Confirmatory factor analysis showed high-reliability indicators and fit indices in measurement and structural models showing that the conceptual model had the necessary validities among the expert evaluators. Path coefficients showed that layout design and user interface design were the first and last priorities among the dimensions. It was also found that English websites were much more successful than Persian websites in supporting the features of information visualization. Originality/value The current study has implications for the effective use of standard features related to information visualization in children’s websites usable for designers, media specialists, parents, instructors and librarians, which would also make the children more engaged to better use, learn and interact with the websites.

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Attracting User Attention to Visual Elements within Website with the use of Fitts’s Law and Flickering Effect

Cited by 6 publications

References 13 publications

Attention-Based Design and User Decisions on Information Sharing: A Thematic Literature Review

Attention-Based Design and User Decisions on Information Sharing: A Thematic Literature Review

Analysis of web design visual element attention based on user educational background

Evaluating children’s websites from an information visualization perspective: findings of a comparative mixed-methods study

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