Attractive quality for requirement assessment during the front‐end of innovation

Rejeb, Helmi Ben; Boly, Vincent; Morel‐Guimaraes, Laure

doi:10.1108/17542731111110258

Cited by 19 publications

(8 citation statements)

References 39 publications

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“…Therefore, attractive factors are unexpected and generate surprise to the customer. Attractive functionalities have received most of the recent attention in the literature (e.g., Rejeb, Boly, and Morel-Guimaraes, 2011). There are also two secondary functionality categories, indifference and reverse.…”

Section: Kano Modelmentioning

confidence: 99%

A Study of the Attitude toward Convergent Products: A Focus on the Consumer Perception of Functionalities

Lee¹,

Lee²,

Garrett³

2012

J of Product Innov Manag

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The convergent product is an increasingly important phenomenon in the marketplace. The convergent product allows the developer to include more and more diverse functionalities into their products, which can satisfy a broad range of consumer needs. However, failures of convergent products arouse the need to understand its functionalities, and the optimal combination of functionalities and their relationships to attitude and purchase intention. In addition, because convergent product has the potential to offer more diverse functionality, we consider if this will have impacts on instrumental and emotional needs fulfillment and attitude and purchase intention. Additionally, consumer innovativeness was examined to ascertain if there were differences among consumers on their classification of the functionalities, or if it will moderate functional diversity, needs fulfillment, and product attitude. Using the Kano model, this study examined the nature of these relationships by examining the functionalities of a smartphone. Overall, our results show that the convergent products that include functionalities from two of the three categories of the Kano model, must‐have and attractive, were rated more positively. Consumer innovativeness differences were found. Consumers with high innovativeness considered must‐have and one‐dimensional functionalities the most important, and consumers with low innovativeness considered all three important, although one‐dimensional functionalities were considered significantly less important. Although increasing functional diversity positively raises product attitude and purchase intention, it tends to raise emotional needs fulfillment only once instrumental needs have been met, especially for respondents showing low innovativeness. The findings should arouse interest about factors that should not be overlooked when developing new convergent products.

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Section: Kano Modelmentioning

confidence: 99%

A Study of the Attitude toward Convergent Products: A Focus on the Consumer Perception of Functionalities

Lee¹,

Lee²,

Garrett³

2012

J of Product Innov Manag

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“…Innovation is a complex and multifaceted concept (Prajogo, 2016;Helmi Ben Rejeb and Morel-Guimaraes, 2011). It refers to all scientific, technological, organizational, financial and commercial activities which lead to, or are intended to lead to, the implementation of technologically new or improved products or services (OECD, 2005).…”

Section: Classification Of Innovationmentioning

confidence: 99%

Investigating the role of EFQM enablers in innovation performance

Kafetzopoulos

Gotzamani

2019

TQM

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Purpose The purpose of this paper is to develop a conceptual framework to investigate how the European Foundation for Quality Management (EFQM) excellence model enablers influence the four types (product, process, organizational and marketing) of innovation performance of a manufacturing firm. Design/methodology/approach The study uses survey data from a sample of 580 manufacturing firms in Greece and employs structural equation modeling to test the developed hypotheses. Findings The results reveal that enablers of the EFQM model are either directly or indirectly associated with the four types of innovation. Furthermore, the findings show that it is essential for a firm to manage all the facilitating enablers included in the EFQM model, since they cannot boost innovation when implemented in isolation. Research limitations/implications The sample is limited to one country (Greece). In addition, researchers have to assess the same relationships considering the effect of external factors such as environmental uncertainty. The potential consequences of enablers on innovation performance may be mediated by customer or people results. Practical implications The empirical findings of the present study help managers to develop the appropriate quality strategies and allocate the respective resources according to the desired type of innovation. Originality/value Based on the multi-dimensional structure of quality, this empirical study determines the contribution of EFQM model enablers to specific innovation performance dimensions of manufacturing companies.

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“…This method was also used by Matzler and Hinterhuber [1]. Another approach to improving Kano's model is to calculate Kano indices that are quantitative measurements of CS [9,22,27,28]. For instance, Tontini [28] introduced three customer satisfaction coefficients and transformed each possible answer to the questionnaire into a score to calculate the coefficients.…”

Section: Quantitative Analysis Of Kano's Modelmentioning

confidence: 99%

“…Xu et al [9] proposed an analytical Kano's model by introducing Kano classifiers and a configuration index to incorporate quantitative measures into CS, leading to an optimal trade-off between CS and producer's capacity. These refined methods can preserve the VOC more effectively than simply scoring the answers as 'attractive', 'must-be', and so forth by individually using the Kano evaluation table [27]. They make it possible to use Kano's model as a quantitative measure of the impacts of CRs on CS.…”

Section: Quantitative Analysis Of Kano's Modelmentioning

confidence: 99%

A continuous fuzzy Kano’s model for customer requirements analysis in product development

Wu¹,

Wang²

2011

Proceedings of the Institution of Mechanical Engineers, Part B:

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In today’s competitive marketplace, customer requirements (CRs) analysis is critically important in the development phase of a new product. One widely used effective tool for CRs analysis is Kano’s model. However, this model only considers crisp descriptions, ignoring the fact that CRs are imprecise and uncertain due to their linguistic origins. Moreover, it provides limited decision support for designers because it is a qualitative method based on discontinuous classification criteria. To tackle these problems, this paper proposes a continuous fuzzy Kano’s model to more accurately analyse CRs. A modified fuzzy Kano’s questionnaire is developed to deal with the imprecision and uncertainty in CRs. It is a self-administered paper questionnaire that consists of closed-ended questions. Furthermore, a continuous approach for fuzzy Kano evaluation is presented to quantitatively analyse CRs. Also, an evaluation index is introduced that allows CRs to be prioritized. A case study of mobile phone development is presented to evaluate the proposed method.

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Attractive quality for requirement assessment during the front‐end of innovation

Cited by 19 publications

References 39 publications

A Study of the Attitude toward Convergent Products: A Focus on the Consumer Perception of Functionalities

A Study of the Attitude toward Convergent Products: A Focus on the Consumer Perception of Functionalities

Investigating the role of EFQM enablers in innovation performance

A continuous fuzzy Kano’s model for customer requirements analysis in product development

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