Attributes of halal tourism during the Covid-19 pandemic: An overview of the perceptions of Muslim tourists in Nusantara

Abstract

The Covid-19 pandemic has hit industrial sectors very hard, including the tourism industry and halal tourism. The sustainability of the tourism industry must be maintained, so the development of marketing strategies is very necessary. The purpose of this study is to examine and analyze the effect of halal tourism attributes on tourist loyalty and indirectly through the trust and satisfaction of Indonesian Muslim tourists. This quantitative study involved 504 respondents out of 519 collected. To determine the sample in this study, a judgment sampling technique was used. The analytical tool used is the PLS-SEM to test the effect of the relationship between the variables studied. As a result, the attributes of halal tourism indirectly affect loyalty through the trust and satisfaction of tourists. This means that tourist loyalty manifests itself in returning to visited tourist destinations, recommending others, inviting others to visit visited tourist destinations, and traveling back to visited tourist destinations, even though the entry ticket goes up; it can arise directly as a result of offerings of halal tourism attributes, as well as mediated by the trust and satisfaction of domestic tourists with tourism attributes offered to the tourist destinations they visited during the COVID-19 period.