Audiovisual translation and audience reception

Orrego-Carmona, David

doi:10.4324/9781315717166-23

Cited by 11 publications

(5 citation statements)

References 1 publication

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“…It is noteworthy that several viewers, though small in number, volunteered to produce interlingual subtitles, demonstrating prosumption (see Table 5, theme 10). In assuming the role of subtitlers, these individuals served not only as consumers but also as prosumers of AVT (Dwyer, 2019), which echoes the growing interest in reception studies of fan-subtitled content explored by researchers such as Bogucki (2009), Dwyer (2019), andOrrego-Carmona (2019). On the other hand, the minimal attention dedicated to language acquisition (theme 11) suggests that viewers primarily consume videos for entertainment rather than language learning.…”

Section: Discussionmentioning

confidence: 93%

“…Since the 1980s, audience-oriented research has continued to draw scholarly attention and has established itself as a flourishing area within AVT. In recent decades, studies in AVT have evolved to embrace an array of empirical methods and tools, such as questionnaires, eye tracking, interviews, and direct observations (Chaume, 2018;Orrego-Carmona, 2019). Although these studies have yielded useful findings, relatively less attention has been paid to the audience reception of subtitles in online streaming videos.…”

Section: Reception Studies Of Television Dramas and Subtitlingmentioning

confidence: 99%

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A corpus-based approach to the reception of Chinese television dramas streamed overseas

Chen,

Chang

2024

Humanit Soc Sci Commun

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In recent years, the state government of China has vigorously supported the export of cultural projects. As the carrier of cultural output, television dramas carry important missions of cultural communication. In the age of convergence when the practice of watching television involves more viewer engagement, audience reception investigates how audiences may engage in a broad range of interactive experiences and activities. This paper focuses on the reception of Chinese television dramas streamed overseas on two prominent video streaming sites, YouTube and Rakuten Viki. Adopting a corpus-based approach, it first identifies the top ten most popular Chinese television dramas on the two sites. Subsequently, user-generated reviews and comments for the selected dramas are collected, and a corpus analysis is conducted on the data derived from the two platforms. The findings reveal that a) viewers exhibit a notable preference for Chinese contemporary dramas, and in particular, modern romance dramas; b) the predominant concerns underlying the reception of Chinese television dramas revolve around storylines, actors/characters and subtitles; c) reviews and comments related to subtitling can be categorized into distinct themes, which reveal the major concerns of international viewership. Through the investigation, this paper attempts to promote the translation and reception of Chinese television dramas and expand the export market of Chinese productions.

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Section: Discussionmentioning

confidence: 93%

Section: Reception Studies Of Television Dramas and Subtitlingmentioning

confidence: 99%

A corpus-based approach to the reception of Chinese television dramas streamed overseas

Chen,

Chang

2024

Humanit Soc Sci Commun

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“…The existing scholarship ranges from research about traditional subtitling [2][3][4], quality of subtitles through practical experiments [5], as well as quality of templates [6] or theoretical quality assessment models [7]. More recent research has delved into media accessibility [8][9][10], new subtitling workflows, especially those that involve machine translation [8] and post-editing [9] and the translation process itself, be it traditional translation process research or TPR [10] or on online platforms [11]. Finally, there are also audience reception studies [12,13] but almost no studies that focus on subtitlers' various micro-workflows and their evaluation of traditional or new hybrid workflows and, most importantly, their agency in creating the tools they might use in the future.…”

Section: Related Workmentioning

confidence: 99%

Introducing Speech Recognition in Non-live Subtitling to Enhance the Subtitler Experience

Braun,

Davitti

2023

Proceedings of the International Conference on Human-Informed Translation and Interpreting Technology 2023

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Interlingual Subtitle Voicing (ISV) is a new technique that focuses on using speech recognition (SR), rather than traditional keyboard-based techniques for the creation of non-live subtitles. SR has successfully been incorporated into intralingual live subtitling environments for the purposes of accessibility in major languages (real-time subtitles for the deaf and hard of hearing). However, ithas not yet been integrated as a helpful tool for the translation of non-live subtitles to any great and meaningful extent, especially for lower resourced languages like Croatian. This paper presents selected results from a larger PhD study entitled 'Interlingual Subtitle Voicing: A New Technique for the Creation of Interlingual Subtitles, A Case Study in Croatian'. More specifically, the paper focuses on the second supporting research question that explores participants feedback about the ISV technique, as a novel workflow element, and the accompanying technology. To explore this technique, purpose-made subtitling software was created, namely SpeakSubz. The constant enhancements of the tool akin to software updates are informed by participants' empirical results and qualitative feedback and shaped by subtitlers' needs. Some of the feedback from the main ISV study is presented in this paper.

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“…There is no lack of reviews in the AVT literature, with two most recent ones being Orrego-Carmona (2019) and Di Giovanni (2020). These reviews take stock of what AVT research has achieved and offer suggestions to move the field forward.…”

Section: Making a Case For A Systematic Reviewmentioning

confidence: 99%

A systematic review of experimental research in audiovisual translation 1992–2020

Chen

2021

TCB

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This study systematically reviewed 61 experimental studies on audiovisual translation (AVT), published in academic journals between 1992 and 2020. The review examined five aspects of these studies: publication trends, research scopes, research designs, statistical procedures, and reporting practices. Major findings include: (a) there has been a slight concentration of publication outlets for experimental AVT research; (b) the focal studies could be categorized into three themes (product, process, and pedagogy), with the product theme being the most popular and subtitling the dominant AVT modality; (c) the inclusion of a comparison group was the most common design feature, and questionnaires and tests were the most popular research instruments; (d) inferential statistical analysis was favored over descriptive statistical analysis; (e) data normality information and effect sizes were not regularly reported. Based on the systematic review, suggestions are made for the future development of experimental AVT research.

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Audiovisual translation and audience reception

Cited by 11 publications

References 1 publication

A corpus-based approach to the reception of Chinese television dramas streamed overseas

A corpus-based approach to the reception of Chinese television dramas streamed overseas

Introducing Speech Recognition in Non-live Subtitling to Enhance the Subtitler Experience

A systematic review of experimental research in audiovisual translation 1992–2020

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