Augmented Reality

Saving species in a snap: On the feasibility and efficacy of augmented reality-based wildlife interactions for conservation

“…For example, previous work on AR-based interactions among people suggests that interactions are more engaging when interactants appear to share the same physical space (Toet et al, 2021). Broadly, social presence mediates user responses to virtual content (Miller & Bailenson, 2020), contributing to affective (Jin, 2011) and behavioral responses (Yoo & Drumwright, 2018). In the context of human-wildlife interactions, a greater sense of social presence with wildlife is thus presumed to contribute to key affective and behavioral responses towards the species.…”

“…Of particular importance to this investigation is the identi cation of psychological mechanism(s) responsible for pro-environmental responses to the AR experience. In AR-and VR-based interactions with virtual objects and characters, "presence tends to mediate responses to virtual stimuli" (Miller & Bailenson, 2020). A strong sense of presence with virtual stimuli is known to contribute to outcomes such as enjoyment (Jin, 2011), behavioral intentions (Yoo & Drumwright, 2018), and interest in science .…”