Augmented reality and the enhancement of memorable tourism experiences at heritage sites

Abstract

Her research interests include travel motivation, tourist experience, destination marketing, and means-end chain theory. She has published papers in various international academic journals and is an editorial board member of the Journal of Destination Marketing and Management.

The Influence of Experiential Value of Augmented Reality Technology on Destination Visit Intention: Evidence from A Multi-Mediation Model

“…These results suggest the higher the immersive experience, and subsequently, the higher the intention to visit a destination. These findings are also consistent with previous research findings at tourism destinations, such as immersive experience and destination visit intention (So & Kim, 2013;Jung et al, 2016;Han et al, 2018;Avci, 2019;Serravalle et al,2019;Loureiro, 2020;Atzeni et al, 2021;Trunfio et al, 2022;Jiang et al, 2022), and visitor satisfaction and destination visit intention (Yuan et al, 2008;So & Kim, 2013;Jung et al, 2016;Tahyudin & Saputra, 2017;Genç, 2018;Wakefield et al, 2019;Tsai, 2020;Shin & Jeong, 2021;Rasoolimanesh et al, 2021;Trunfio et al, 2022).…”

“…From reviewing the literature, there are quite a number of studies that have focused on the impact of information and communications technology on the tourism experience (Fritz et al, 2005;Ganapathy, 2013). It should be taken into consideration that visitor is not only satisfied with obtaining a tourism experience, but also looking for an immersive and memorable tourism experience (Tomičić, 2017;Han, et al, 2019;Cranmer, 2019;Lee et al, 2020;Loureiro, 2020;Jiang et al, 2022;Fan et al, 2022). Pine and Gilmore (1998) were the first to underline the relevance of "staged experiences" that include immersion, absorption, and engagement as part of enhanced tourism experiences (Ganapathy, 2013;Linaza et al, 2013).…”

“…Pine and Gilmore (1998) were the first to underline the relevance of "staged experiences" that include immersion, absorption, and engagement as part of enhanced tourism experiences (Ganapathy, 2013;Linaza et al, 2013). Also, they claimed that there are four types of tourism experiences: aesthetic, entertainment, education, and escapism, and they suggested merging these types may make the tourism experience more immersive (Avci, 2019;Loureiro, 2020;Jiang et al, 2022;Fan et al, 2022).…”

“…The current study has focused on all the literatures that have interested in enhancing the tourism experience through technology, especially augmented and virtual reality technology (Fritz et al, 2005;Ganapathy, 2013;Linaza et al, 2013;Weber, 2014;Fiore et al, 2014;Jung et al, 2016;Ramos et al, 2016;Tomičić, 2017;Han, et al, 2019;Cranmer, 2019;Avci, 2019;Bec et al, 2019;Marzouk et al, 2019;Gaberli, 2019;Lv et al, 2020;Lee et al, 2020;Loureiro, 2020;Jiang et al, 2022;Fan et al, 2022). Based on the above, the significant influence of augmented reality on the tourism experience has been well confirmed within these previously researches.…”

“…The sixth section, a seven-item modified scale was used to evaluate the immersive experience that visitors get after using augmented reality apps. These items were taken from previous studies (So & Kim, 2013;Jung et al, 2016;Han et al, 2018;Avci, 2019;Serravalle et al,2019;Loureiro, 2020;Trunfio et al, 2022;Jiang et al, 2022). The seventh and last section presents the dependent variable of the current study (Destination Visit Intention), which comprises 4 items, which were adapted from previously published studies (Chung et al, 2015;Chung et al, 2018;Wei, 2019;Lacka, 2020;Shin & Jeong, 2021).…”