Augmented Reality Mobile Application for Museum: A Technology Acceptance Study

Siang, Tan Gek; Aziz, Kamarulzaman Bin Ab; Ahmad, Zauwiyah; Suhaifi, Syazani Bin

doi:10.1109/icriis48246.2019.9073457

Cited by 22 publications

(12 citation statements)

References 20 publications

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“…In [11], authors made a study about the tourism sector in Malaysia, more specifically the local culture and history museums, and noticed that the number of visitors were decreasing over the years. Then, they concluded that many museums are now using digital technologies to enrich visitors experience, such as augmented reality because tourists are now becoming more tech related.…”

Section: Related Workmentioning

confidence: 99%

Architecture for Museums Location-Based Content Delivery using Augmented Reality and Beacons

Verde

Romero

Faria

et al. 2022

2022 IEEE International Smart Cities Conference (ISC2)

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The digital transformation applied to museum's context is somehow usual nowadays, presenting many benefits to the visitors. However, most of the applications provide static and basic information that is not appealing nor promotes the involvement of the visitor in the tour. This paper proposes an architecture of a location-based content delivery inside a museum, based on a dynamic approach that promotes the visitor to immerse in the tour's story. The solution was created as a response to a real case study for the Foz Côa museum in Portugal. The proposed solution uses beacons, for the indoor location of visitors, and augmented reality for providing contents based on what the user is seeing, following a narrative that captures his attention at all times and providing artifact's details that the naked eye can not see. A comparative study was made to determine the properties and compare two augmented reality tools: Immersal AR and EasyAR. The precision of beacons detection, under different conditions and configurations, was also presented as preliminary results of this work.

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Section: Related Workmentioning

confidence: 99%

Architecture for Museums Location-Based Content Delivery using Augmented Reality and Beacons

Verde

Romero

Faria

et al. 2022

2022 IEEE International Smart Cities Conference (ISC2)

View full text Add to dashboard Cite

show abstract

“…Entertainment AR experience marketing is widely used in the IP promotion of cultural and tourism venues, such as scenic spots and museums. For example, the AR application of Malacca People's Museum is with many functions, such as virtual games, virtual kite making, and traditional beauty accessories [ 20 ]. Lin and Chen [ 21 ] designed an AR application and Q&A system for marketing tourist attractions in Thailand based on tourism brochures.…”

Section: Literature Reviewmentioning

confidence: 99%

Study on Virtual Experience Marketing Model Based on Augmented Reality: Museum Marketing (Example)

Zhu

Wang

2022

Computational Intelligence and Neuroscience

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With the development of emerging digital technologies such as Augmented Reality and Artificial Intelligence, Augmented Reality (AR) technology-enabled experience marketing model can bring brand new virtual experience to the users, improve the brand attitudes of users, and increase the use and purchase intention of users. Based on the theoretical basis of experience marketing and AR, the AR application of Guilin Museum was designed and developed by using Unity as the software development tool and using AR Foundation as the AR development framework. The implementation of this application was mainly based on face detection and tracking, image detection, and tracking in the underlying API of AR Foundation. Subsequently, an AR virtual experience marketing model was constructed based on the Schmitt strategic experience module, and the usage data of AR applications were collected. Furthermore, the collected data were analyzed and evaluated using SPSS and AMOS software, and the relationships and influences of sensory experience, emotional experience, thinking experience, action experience, and association experience on the brand attitudes of users and use intention and purchase intention in AR application were tested.

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“…Ослањајући се на моћ мешовите стварности, места наслеђа могу се појавити као места која нуде нове експерименталне туристичке производе. Неки од музеја су већ користили дигиталне технологије како би обогатили искуство посете (Siang et al, 2019). С тим у вези, постоји широк спектар могућности у односу културног туризма и дигиталне будућности (Arnold & Kaminski, 2014)…”

Section: Kвалитет уместо квантитета или крај масовног туризмаunclassified

Нове Стратегије За Планирање Културног Туризма: Виртуелне Туре Као Шанса Развоја

Пантовић¹,

Шобић²,

Васовић³

2022

Научно-Стручни Скуп „Дигитални Медији У Функцији Одрживог Развоја Културног Наслеђа”

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Augmented Reality Mobile Application for Museum: A Technology Acceptance Study

Cited by 22 publications

References 20 publications

Architecture for Museums Location-Based Content Delivery using Augmented Reality and Beacons

Architecture for Museums Location-Based Content Delivery using Augmented Reality and Beacons

Study on Virtual Experience Marketing Model Based on Augmented Reality: Museum Marketing (Example)

Нове Стратегије За Планирање Културног Туризма: Виртуелне Туре Као Шанса Развоја

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