Augmented role identity saliency of CSR in corporate heritage organizations

Al-Amad, Amjad; Balmer, John M.T.

doi:10.1016/j.jbusres.2022.113418

Cited by 9 publications

(3 citation statements)

References 85 publications

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“…Additionally, previous research found that heritage institutions and brands are augmented with non-institutional identities that imbue them with symbolic importance within their socio-spatial surroundings (Balmer, 2011a; 2013). Among these are national and cultural identities (Balmer and Chen, 2015, 2017; Al-Amad and Balmer, 2023). These findings go hand in hand with this study’s “affinity” theme, particularly the studied brands’ socio-spatial rootage and their representation of Jordan’s national and cultural identities.…”

Section: Discussionmentioning

confidence: 99%

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Listening to unheard voices: exploring salespeople’s perspectives on the value of corporate heritage

Al-Amad,

Ali,

Al-Haddad

2023

QMR

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Purpose This study aims to examine salespeople’s perspectives on the value of corporate heritage to relationship selling and the issue of trust in personal selling situations in the context of emerging markets. Design/methodology/approach An interpretive approach was adopted, and 16 semi-structured interviews were conducted with senior salespeople in heritage institutions operating in Jordan. Findings This study reveals that corporate heritage is a valuable organizational resource for relationship selling. Reflecting the values of “trust” and “affinity,” corporate heritage confers trust to salespeople and their products in personal selling situations. Sales managers are advised to use corporate heritage to strengthen sales activities and empower salespeople. Originality/value While previous research has explained the significance of corporate heritage to relationship marketing, the significance of corporate heritage to relationship selling and the issue of trust in personal selling situations remain unexplored. Jordan represents a context that has been largely neglected despite being typical of the corporate heritage phenomenon.

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Section: Discussionmentioning

confidence: 99%

“…It has since then continued to attract increasing research interest, particularly during the last two years (cf. Zeren and Kara, 2021; Rindell and Santos, 2021; Spielmann et al , 2021; Al-Amad and Balmer, 2023).…”

Section: Literature Reviewmentioning

confidence: 99%

Listening to unheard voices: exploring salespeople’s perspectives on the value of corporate heritage

Al-Amad,

Ali,

Al-Haddad

2023

QMR

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“…Since antiquity, India has had a very rich and distinct cultural heritage. [11]. Throughout the country, there are numerous ancient temples, rock-cut caves, palaces, forts, and dilapidated structures of great historical significance [12].…”

Section: Introductionmentioning

confidence: 99%

Adopt a Heritage Scheme: A CSR Initiative for Preserving our Past Glories to Future

Bindhu

Panakaje

2023

IJCSBE

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Purpose: India has a wealth of cultural architectural heritage that must be incorporated into the mainstream development process. The growing economy necessitates a strong corporate presence, and the social responsibility programmes of these corporations provide the opportunity for engagement with the cultural heritage sector, aimed at sustainable development, and thus preserving and promoting our country's cultural heritage. The primary goal of this research is to preserve and improve world-class amenities and visitor infrastructure. Including both basic public utilities and advanced amenities such as a secure environment, ease of access, quality of community life, hygiene, luminance, and night displaying establishments for an all-inclusive visitor experience, resulting in increased footfall from both foreign and domestic visitors. Methodology/ Design: In this research article, secondary sources of information from websites, and academic research papers on the research topic are used. The purpose of this research was to contextualise and strengthen the connection between Indian traditional art and historical monuments. It aims to involve both public and private organisations, as well as corporate citizens/individuals, in taking on the obligation of attempting to make cultural history and tourism more sustainable by developing, operating, and preserving outstanding tourism architecture and facilities at ASI/state In India, there are inheritance locations and other essential tourist attractions. Findings: In collaboration with the Ministry of Culture, the Department of archaeology Survey of India, state and UT governments, and private and public sector corporate entities, among others, the Tourism Department wants to develop, enhance, and maintain facilities at historic monuments, heritage landmarks, and tourist areas. This is carried out to make the architecture more visitor and to boost the site’s tourist attraction by continuously improving the visitor experiences. Public and private sector organisations, for example, can participate in the construction process by submitting a proposal for embracing intangible cultural sites based on their interest and viability within the project timeline. Under this project, Companies in the private and public sectors, trusts, non-governmental organisations, and individuals are all eligible to adopt a historic property. The full implementation of this involvement, nevertheless, is based on their assessment of their proposal and other criteria specified in the time schedule. Originality/Value: This review finds that work done for society may benefit the corporate world, and initiatives in this area may increase the value. Paper Type: Research article

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Digitalization and firms’ innovation efficiency: Do corporate social responsibility and irresponsibility matter?

Zhong,

Ren

2024

J Technol Transf

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Augmented role identity saliency of CSR in corporate heritage organizations

Cited by 9 publications

References 85 publications

Listening to unheard voices: exploring salespeople’s perspectives on the value of corporate heritage

Listening to unheard voices: exploring salespeople’s perspectives on the value of corporate heritage

Adopt a Heritage Scheme: A CSR Initiative for Preserving our Past Glories to Future

Digitalization and firms’ innovation efficiency: Do corporate social responsibility and irresponsibility matter?

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