Australian children's views about food advertising on television

Mehta, Kiran; Coveney, John; Ward, Paul; Magarey, Anthea; Spurrier, Nicola; Udell, Tuesday Melissa

doi:10.1016/j.appet.2010.03.011

Cited by 30 publications

(19 citation statements)

References 33 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…This contrasts with previous studies that suggest that children are particularly 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 vulnerable to the influence of advertisements with respect to their eating habits (Mehta et al 2010;Medeiros et al 2008). …”

Section: Discussioncontrasting

confidence: 54%

See 1 more Smart Citation

Food Indicators and Their Relationship with 10 to 12 Year-olds’ Subjective Well-Being

2012

View full text Add to dashboard Cite

Abstract:This study aimed to test subjective indicators designed to analyze the role food plays in children's lives, explore children's personal well-being, and evaluate the relationship between these two phenomena. It was conducted on 371 children aged 10 to 12 by means of a self-administered questionnaire.Results showed a marked interest in food on the part of children, who consider taste and health the most important indicators when it comes to eating. They demonstrated a high level of personal well-being, measured using Cummins & Lau's adapted version of the Personal Well-Being Index-School Children (PWI-SC) (2005), overall life satisfaction (OLS) and satisfaction with various life domains (friends, family, sports, food and body). Regression models were conducted to explain satisfaction with food, taking as independent variables the interest children have in food, the importance they give to different reasons for eating, scores from the PWI-SC, OLS and satisfaction with various life domains. In the final model, it was found that OLS, health indicators, satisfaction with health from the PWI-SC and satisfaction with your body contribute to explaining satisfaction with food. The results obtained suggest that satisfaction with food is a relevant indicator in the exploration of children's subjective well-being, calling into question the widespread belief that these aspects are of exclusive interest to adults. They also seem to reinforce the importance of including food indicators in any study aimed at exploring the wellbeing of the 10 to 12 year-old population.This study aims to test subjective indicators designed to analyze children's predisposition towards food consumption, to assess their subjective well-being, and to explore the relationship between subjective well-being, predisposition towards food consumption and satisfaction with food. Gender differences are analyzed. It was In order to analyze the relationship between the three aforementioned constructs, regression models were conducted. The interest children have in food, the importance they give to different reasons for eating, scores from the PWI-SC, OLS and satisfaction with various life domains were regressed on satisfaction with food. It was observed that OLS, health motivations, satisfaction with health from the PWI-SC and satisfaction with doing things away from home (also from the PWI-SC), contribute to explaining satisfaction with food. The results obtained suggest that the different indicators for children's predisposition towards food consumption explored here and subjective well-being are relevant determinants of satisfaction with food. They also appear to reinforce the importance of exploring food satisfaction in any study aimed at analyzing the well-being of the 10 to 12 year-old population.Response to Reviewers: The paper is carefully written and the importance of the field is highlighted. However, there are some suggestions that could improve the writing of the paper so that readers can get the best of it.1. The use of the term "indicator...

show abstract

Section: Discussioncontrasting

confidence: 54%

“…This contrasts with previous studies that suggest that children are particularly 15 vulnerable to the influence of advertisements with respect to their eating habits (Mehta et al 2010;Medeiros et al 2008). …”

Section: Discussioncontrasting

confidence: 53%

Food Indicators and Their Relationship with 10 to 12 Year-olds’ Subjective Well-Being

2012

View full text Add to dashboard Cite

show abstract

“…However, even a child who is media literate, able to deconstruct the persuasive messages of advertising, is not immunized against finding advertised food products desirable. 65 Obese children have proven to be better able to recognize food cues in advertising than nonobese children, suggesting that increased education and heightened awareness about food advertising is not an effective technique for decreasing the impact of advertising on food consumption among children. 66,67 Increasing children's media literacy and ability to discern persuasive intent has been shown not to protect them against advertising influence but may actually have a boomerang effect in which they believe that if advertisers have gone through so much trouble and expense to let them know about a product, it must be really good (Chervin A.…”

Section: Eating In Front Of a Screenmentioning

confidence: 98%

The Fault, Dear Viewer, Lies Not in the Screens, But in Ourselves: Relationships Between Screen Media and Childhood Overweight/Obesity

McKetta¹,

Rich²

2011

Pediatric Clinics of North America

View full text Add to dashboard Cite

“…Traditionally, viewing advertisements as a source of information has been reported to occur earlier in childhood (Carter et al., ; Moses & Baldwin, ) and has been found to reduce with age (John, ). However, perceiving advertising as a source of information is quite common among children of all ages (Andronikidis & Lambrianidou, ) and recent qualitative research suggests that some children, in fact, may consider the informative nature of advertisements as quite useful (Mehta et al., ).…”

Section: Conceptual Framework and Hypothesesmentioning

confidence: 99%

Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children

Tarabashkina

Quester

Tarabashkina

2018

Psychology and Marketing

View full text Add to dashboard Cite

Although substantial research has been dedicated to children's understanding of advertising, the role of more diverse marketing purposes (attention capturing, product liking, and informative intentions) still has not been examined in relation to the activation of persuasion attribution among young consumers. Previous research has focused on one perceived advertising intention at a time, disregarding the complex nature of advertisements' purposes and how these different perceived intentions relate to persuasion attribution. It is still unclear whether viewing advertising as a source of information reduces persuasion attribution and mitigates the attention capturing and product liking evaluations when children are exposed to commercial messages. This study shows that children's comprehension of attention capturing and product liking intentions relate to higher persuasion attribution. However, perceiving advertisements as a source of information attenuates the effects of product liking and attention capturing intentions on persuasion attribution in older children (10-11 and 12-13 years) who were expected to be more critical of advertising. No such effects were observed among younger children (8-9 years). The study highlights that advertisements are evaluated in a more complex manner by children than has been previously thought. K E Y W O R D Sadvertising, attention capturing intention, children, informative intention, persuasion attribution, product liking intention

show abstract

Australian children's views about food advertising on television

Cited by 30 publications

References 33 publications

Food Indicators and Their Relationship with 10 to 12 Year-olds’ Subjective Well-Being

Food Indicators and Their Relationship with 10 to 12 Year-olds’ Subjective Well-Being

The Fault, Dear Viewer, Lies Not in the Screens, But in Ourselves: Relationships Between Screen Media and Childhood Overweight/Obesity

Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children

Contact Info

Product

Resources

About