Auswahl von Eigenschaften und Ausprägungen bei der Conjointanalyse

Weiber, Rolf; Mühlhaus, Daniel

doi:10.1007/978-3-642-00754-5_3

Cited by 11 publications

(9 citation statements)

References 19 publications

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“…As a last step, the identified attributes of the literature review and the focus group were compared and selected according to the Conjoint Analysis design guidelines given by Omre [39] and Weiber and Mühlhaus [40].…”

Section: Definition Of Attributes and Levelsmentioning

confidence: 99%

Analyzing Urban Residents’ Appraisal of Ridepooling Service Attributes with Conjoint Analysis

2018

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Public ridepooling systems could contribute to the reduction of traffic volume and emissions in cities by decreasing the number of rides by private car while increasing the average number of passengers per vehicle. Yet, it is unknown how urban travelers value different attributes of the ridepooling’s operational concept. Which characteristics of ridepooling concepts are most important to the users? In order to obtain a deeper understanding of travelers’ preferences concerning a ridepooling system, choice-based Conjoint Analysis was performed. Based on a literature review and a focus group, six relevant attributes of the operational concept of ridepooling systems were determined: fare, walking distance, time of booking, shift of departure time, travel time, and information provision. Data from 237 German city dwellers were analyzed with the help of Cox regression. Except for time of booking, all service attributes significantly affected the respondents’ choice. Besides the high relevance of fare, the results underline the particular importance of the attribute walking distance to the pick-up point for elderly. The results give guidance for the creation of user-centered public transport systems that meet the requirements of the prospective passengers and thus might contribute to the development of shared passenger transport systems for sustainable urban mobility.

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Section: Definition Of Attributes and Levelsmentioning

confidence: 99%

Analyzing Urban Residents’ Appraisal of Ridepooling Service Attributes with Conjoint Analysis

2018

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“…Because CA is decompositional, the overall evaluation of a product can be split into the relative importance of the different attributes and levels; for example, color, size, and technical qualities (Backhaus et al, 2003). Strategic responses are minimized by using an indirect questioning approach and thus revealed preferences are adequately reflected (Green and Rao, 1971;Weiber and Mühlhaus, 2009). Moreover, CA is an additive model, so the sum of the part-worth utilities of all the attribute levels is equal to the total utility U of the product, which can be described as follows for each respondent q:…”

Section: Discussionmentioning

confidence: 99%

Preferences of processing companies for attributes of Swiss milk: A conjoint analysis in a business-to-business market

Boesch

2013

Journal of Dairy Science

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This study aimed to determine key attributes of milk that drive a processor's supply decisions and possibilities for differentiation based on these product attributes. Feedback-driven exploration was applied to derive product attributes relevant to the buying decision. Conjoint analysis with hierarchical Bayes estimation methods was used to determine the relative importance of attributes. Results show that the technical aspects of milk, as well as the price and country of origin, dominate the buying decision. Potential for differentiation was found for environmental and societal attributes as well as freedom from genetically modified products. Product and supplier criteria also provide the potential to segment the market if the price premium is held within limits.

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“…In a survey [36], researchers found that the consumers mentioned six attribute levels: (1) providers' reputation, (2) required skills, (3) migration process, (4) pricing tariff, (5) cost compared to internal solution and (6) consumer support. Security is an adopting barrier to CC services [37]. Ref.…”

Section: Utility Optimizationmentioning

confidence: 99%