Auswirkungen der Insolvenz auf den Bankvertrag

Obermüller, Manfred

doi:10.1007/978-3-322-85297-7_8

Cited by 2 publications

(3 citation statements)

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“…The analysis of the research results so far has shown that both app installations in general and the field of app installation ads in particular have been little explored so far. At the same time, the topic enjoys a high practical relevance for companies [7], [34] due to the widespread use of smartphones [1] and the correspondingly high use of apps [3].…”

Section: Summary Of Resultsmentioning

confidence: 99%

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Incentives on E-Commerce App Downloads in Medium Apps: A Case Study on the Effects of Coupons and Bonus Points

Wohllebe

Stoyke

Podruzsik

2020

Int. J. Interact. Mob. Technol.

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With the spread of mobile smartphone apps among consumers, they have also become increasingly important for e-commerce companies in recent years to attract customers. A central challenge in the use of smartphone apps by companies is the acquisition and activation of new app users. This case study examines how incentives like coupons and bonus points to download an e-commerce app via other smartphone apps, so-called "medium apps", have an effect. After a review of existing literature on similar topics, hypotheses regarding the probability of installation and actual app usage are developed and tested in an experiment. The hypotheses can be confirmed to a large extent, but especially coupons for the advertised online shop that publishes the e-commerce app do not show the expected effect. Further research questions are identified and practical recommendations for app marketing are derived.

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Section: Summary Of Resultsmentioning

confidence: 99%

“…According to a survey of around 23,000 Germans surveyed, one of the most popular functions of smartphones, apart from the telephone function (around 87 percent) and surfing the mobile Internet (around 72 percent), is the use of apps, as 56.6 percent of those surveyed state [3].…”

Section: Increasing Relevance Of Mobile Appsmentioning

confidence: 99%

Incentives on E-Commerce App Downloads in Medium Apps: A Case Study on the Effects of Coupons and Bonus Points

Wohllebe

Stoyke

Podruzsik

2020

Int. J. Interact. Mob. Technol.

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“…In recent years, the worldwide distribution of smartphones and consequently the distribution of mobile apps has increased significantly [1]. Apart from access to the Internet, apps are among the most frequently used and most important functionalities of smartphones [2]. Meanwhile they are used in many areas of life, some health, vacation, education or retail [3]- [5].…”

Section: Introductionmentioning

confidence: 99%

Influence of the Net Promoter Score of Retailers on the Willingness of Consumers to Install Their Mobile App

Wohllebe

Ross

Podruzsik

2020

Int. J. Interact. Mob. Technol.

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Mobile apps have become massively more important in the retail sector in recent years. A central challenge for retailers is the acquisition of new users for their mobile apps. A potentially interesting target group for this can be a company's existing, satisfied customer base, whereby customer satisfaction is often measured by the willingness to recommend the app or the Net Promoter Score. This paper investigates the influence of the willingness to recommend a retailer by consumers on their willingness to install a mobile app from this retailer. The influence of usage habits is also examined. The analysis of a survey of 105 consumers on a total of five retailers can confirm the hypotheses regarding the willingness to recommend a retailer and the Net Promoter Score (NPS) in particular: With the willingness to recommend, the willingness to install a retailer's app also increases.

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Auswirkungen der Insolvenz auf den Bankvertrag

Cited by 2 publications

References 0 publications

Incentives on E-Commerce App Downloads in Medium Apps: A Case Study on the Effects of Coupons and Bonus Points

Incentives on E-Commerce App Downloads in Medium Apps: A Case Study on the Effects of Coupons and Bonus Points

Influence of the Net Promoter Score of Retailers on the Willingness of Consumers to Install Their Mobile App

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