Authenticity in traditional culture marketing: consumers' perceptions of Korean traditional culture

Ko, Eunju; Lee, Seulgi; Whang, Haesung

doi:10.1080/20932685.2013.793513

Cited by 11 publications

(2 citation statements)

References 36 publications

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“…Third, co-branding strategies able to emphasize the fit between the place of origin and the brand (Aiello et al, 2008) can also play a relevant role. For example, co-branding strategies might improve the perception of authenticity of a fashion product Journal of Global Fashion Marketing 131 (Ko, Lee, & Wang, 2013). Considering the FIT with a product category can also help retail buyers to define merchandising initiatives by emphasizing the connection between country image and product fit (Hamzaoui & Merunka, 2006).…”

Section: Managerial Implicationsmentioning

confidence: 98%

The country of origin effect on retailer buying behavior: a cross-country analysis on Italian footwear

Marchi

Martinelli

Balboni

2014

Journal of Global Fashion Marketing

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The paper analyzes the effect of country of origin (COO) multidimensionality on the intention to buy Italian footwear in samples of retail buyers operating in three different countries, namely Spain, Russia and China. Specifically, it proposes a model aimed at testing the relationships among three different country image dimensions – Country Image (CI), Product–Country Image (PCI), and Country-Related Product Image\ud (CRPI) – and the retail buyers’ intention to purchase products originating in Italy, while also verifying the effect of product–country congruity (FIT). A total of 483 questionnaires were collected from samples of Spanish, Russian, and Chinese fashion\ud retailers and processed applying Structural Equation Modeling (SEM). Results show that COO influences retail buyers through a causal link within the three COOs’ dimensions, reinforced by the FIT, as the CI effect is fully mediated by PCI.\ud Theoretical and managerial implications for fashion firms are derived

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Section: Managerial Implicationsmentioning

confidence: 98%

The country of origin effect on retailer buying behavior: a cross-country analysis on Italian footwear

Marchi

Martinelli

Balboni

2014

Journal of Global Fashion Marketing

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“…Previous studies have examined authenticity in various domains, including art [ 16 , 17 ], cuisine [ 18 , 19 ], traditional food [ 13 ], tourism [ 20 ], and even sports [ 21 ]. Moreover, Ko et al have verified that consumers’ perceptions of authenticity have sizable effects on consumers’ generation of preferences or positive images towards products containing traditional culture [ 22 ]. Kolar and Zabkar developed an authenticity model based on consumer perspective in the context of cultural heritage marketing and empirically demonstrated that cultural motivation is one of the antecedents influencing consumers’ perceived authenticity [ 23 ].…”

Section: Introductionmentioning

confidence: 99%

Factors Affecting Purchase Intention of Hanfu: Considering Product Identification, Cultural Motivation, and Perceived Authenticity

Li,

Niu,

2023

Behavioral Sciences

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With the trend of national cultural confidence and the growing appreciation for aesthetic diversity, traditional apparel from different countries or regions has become a driving force in the clothing industry. Hanfu, an emerging trend that industrializes traditional culture, has garnered increasing attention from consumers. Thus, with the objective of exploring the psychological antecedents of Hanfu consumers’ purchase intentions from the perspectives of product identification, cultural motivation, and consumers’ perceived authenticity, the present study was empirically conducted with a sample of 823 respondents. Partial least squares-structural equation modeling (PLS-SEM) was employed to examine the proposed research model. The results demonstrate that consumers’ identification with Hanfu and cultural motivation positively influence object-based and existential authenticity, as well as purchase intention. Furthermore, the mediating effect of perceived object-based authenticity is confirmed, indicating its significance in shaping consumers’ purchase intentions, while the mediating effect of existential authenticity is found to be insignificant. Research findings could contribute to the understanding of the psychological mechanisms driving consumers’ purchase intentions towards traditional clothing and highlight the importance of consumers’ perceived object-based authenticity in the market of traditional cultural clothing.

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Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists

Whang

Yong

2016

Journal of Business Research

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157

137

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Authenticity in traditional culture marketing: consumers' perceptions of Korean traditional culture

Cited by 11 publications

References 36 publications

The country of origin effect on retailer buying behavior: a cross-country analysis on Italian footwear

The country of origin effect on retailer buying behavior: a cross-country analysis on Italian footwear

Factors Affecting Purchase Intention of Hanfu: Considering Product Identification, Cultural Motivation, and Perceived Authenticity

Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists

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