This article examines the impact of visual images and perspective taking on concern for environmental problems. Participants in the experiment were 193 university students. Results replicated earlier results showing that perspective taking, combined with images of animals harmed by nature, caused an increase in biospheric environmental concerns. In addition, results showed that the empathic dimension of personal distress moderated the relationship between kind of image and kind of perspective on both biospheric and egoistic environmental concerns. Results about the lack of other moderating effects are discussed. Studies of environmental attitudes have a long history in environmental psychology. There is a large volume of research examining the ways in which people think about environmental issues, the types of concerns that individuals hold about environmental problems, and the relationship between environmental attitudes and behavior. Originally, research on environmental attitudes and proenvironmental behavior was developed from a sociological point of view (Dunlap & Van Liere, 1978;Milbrath, 1986), emphasizing the role of society in generating and maintaining environmental problems.
Keywords: environmental concern; empathy; perspective taking; environmental valuesConsequently, constructs such as the new ecological paradigm, worldview, and anthropocentrism emerged from this body of work, among others. More recently, theoretical developments and a number of empirical studies of environmental attitudes have focused on a more psychological perspective (e.g. Kaiser & Fuhrer, 2003;Schultz, 2001;Stern & Dietz, 1994;Thompson & Barton, 1994;Uzzell, 2000). One line of psychological work has examined the values and motives that underlie environmental attitudes. This work has shown that different values are associated with different attitudes about environmental problems. Thompson and Barton (1994) distinguish two kinds of values under-lying environmental attitudes: ecocentric, which empathizes the value of nature itself, and anthropocentric, which empathizes the benefits of the natural environment for human beings. This classification is grounded in a general view about the relationship between human beings and nature (Stokols, 1990;White, 1967). A different classification has been proposed by Stern and Dietz (1994). In one of the most influential works on the role of values in environmental concern, these authors provide a tripartite classification of values (social-altruistic, biospheric, and egoistic) that "may affect beliefs about the consequences of attitude objects for the things an individual values and thus have consequences for that individual's attitudes and behavior" (Stern & Dietz, 1994, p. 67 Schultz (2000Schultz ( , 2001 developed an Environmental Motives Scale for assessing the set of valued objects on which people base their environmental concern. The author identified three sets of valued objects in an English-speaking sample: egoistic (me, my future, my lifestyle, my health), altruistic (all people, ...