Auto-communicating micro-Orientalism: articulating ‘Denmark’ in China at the Shanghai Expo

Ren, Carina; Ooi, Can‐Seng

doi:10.1007/s10308-013-0346-6

Cited by 8 publications

(2 citation statements)

References 33 publications

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“…This packaging has attracted critiques from cultural studies for decades, with Kirshenblatt-Gimblett's (1998) ground-breaking study being as relevant today as it was first published. For instance, some destination branding campaigns may even "Orientalize" (Said, 1979) the places (Turner, 1994;Lape, 2002;Ren and Ooi, 2013). For instance, Singapore is an ultra-modern and cosmopolitan city, but still the Singapore Tourism Board taps into the colonial imagination of the island in its destination branding, referring to Orientalized and essentialized cultural attractions, such as the trishaws, being served in the colonial Raffles Hotel, and tacky souvenirs (Ooi, 2011(Ooi, , 2014.…”

Section: Introductionmentioning

confidence: 99%

The inevitability of essentializing culture in destination branding: the cases offikaandhygge

Caprioli¹,

Larson

et al. 2021

JPMD

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Purpose This paper aims to focus on the re-presentation of the cultural phenomena hygge in Denmark and fika in Sweden in destination branding and address the inevitability of their essentialization through the branding process. Design/methodology/approach Three relevant semi-structured interviews with destination marketing organisation’s employees were conducted, as well as a content-based analysis of three social media channels (Facebook, Twitter, Instagram). A total of 465 posts in total were analysed (140 Facebook posts, 109 Twitter posts, 216 Instagram posts). Findings This study demonstrates how, when communicated through social media, intangible cultural assets are transformed into tangible elements. It explains why the re-presentation and place branding processes necessarily simplify and essentialize the destination. Originality/value Destination branding scholars have traditionally criticised the flattening and essentialization of culture in destination branding and have called for a more nuanced approach to presenting a destination. This paper situates destination branding as a process that necessitates the manipulation of the presentation of the destination, which inevitably essentializes the place; this is intended. Critical destination branding researchers need to rethink their criticisms and acknowledge the inherent essentialization goal of destination branding.

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Section: Introductionmentioning

confidence: 99%

The inevitability of essentializing culture in destination branding: the cases offikaandhygge

Caprioli¹,

Larson

et al. 2021

JPMD

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“…We illustrate this point by highlighting central findings from a comprehensive single case study of the Danish nation brand initiative ; see also Merkelsen 2012, 2014; for other accounts of this case see Ren and Gyimóthy 2013;Ren and Ooi 2013). The study is based on an ANT (Actor-Network Theory) methodology that included content analysis of policy documents and extensive ethnographic field study in the Danish government administration.…”

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confidence: 99%

The Construction of Brand Denmark: A Case Study of the Reversed Causality in Nation Brand Valuation

Merkelsen

Rasmussen

2015

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In this article we unpack the organizational effects of the valuation practices enacted by nation branding rankings in a contemporary case where the Danish government employed branding-inspired methods. Our main argument is that the use of nation branding was enabled by the Nation Brands Index via its efficient translation of fuzzy political goals into understandable numerical objectives. The Nation Brands Index becomes the driving force in a powerful bureaucratic translation of nation branding which in turn has several reordering effects at organizational level. We thus demonstrate how the Nation Brands Index permits bureaucratic expansion in central government administration as it continuously maintains and reconstructs problems solvable by the initiation of more nation branding initiatives and projects and hence more bureaucratic activity.

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Cool or hot Greenland? Exhibiting and enacting sustainable Arctic futures

Ren

2016

Journal of Cleaner Production

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Auto-communicating micro-Orientalism: articulating ‘Denmark’ in China at the Shanghai Expo

Cited by 8 publications

References 33 publications

The inevitability of essentializing culture in destination branding: the cases offikaandhygge

The inevitability of essentializing culture in destination branding: the cases offikaandhygge

The Construction of Brand Denmark: A Case Study of the Reversed Causality in Nation Brand Valuation

Cool or hot Greenland? Exhibiting and enacting sustainable Arctic futures

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