The hurdles in realizing successful cancer immunotherapy stem from the fact that cancer patients are either refractory to immune response and/or develop resistance. Here, we propose that the sephenomena are due,inpart,to the deployment/secretion of a “decoy flare,” for example, anomalous cancer-associated antigens by the tumor cells. The cancer secretome, which resembles the parent cell make-up, is composed of soluble macromolecules (proteins, glycans, lipids, DNAs, RNAs, etc.) and insoluble vesicles (exosomes),thus hindering cancerdetection/recognition by immuno the rapeutic agents, resulting in a “cancer-stealth” effect. Immunotherapy, or any treatment that relies on antigens’ expression/ function,couldbe improved by the understanding of the properties of the cancer secretome, as its clinical evaluation may change the therapeutic landscape.